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Revision as of 14:13, 4 August 2006 by Carolyne (Talk | contribs) (Branding in your Library)

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A brand is definded by the American Marketing Association (AMA)as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."

Branding in your Library

Other Resources

American Marketing Association