From Library Success: A Best Practices Wiki
Revision as of 12:54, 4 August 2006 by Carolyne (Talk | contribs) (Branding in your Library)

Jump to: navigation, search


A brand is definded by the American Marketing Association (AMA)as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."

Branding in your Library