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Revision as of 14:35, 16 August 2005 by AndreaMercado (Talk | contribs) (added "Publicity 101" article)

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Success Stories

  • Your Library : Inspiration for all New Zealanders - The MetroNet group of New Zealand public libraries has commissioned the creation of a national television campaign, that will be screened from 03 July to 28 August 2005. The campaign uses notable and successful New Zealanders to support public libraries as warm and intellectual destinations. The objective is to increase the profile and usage of New Zealand public libraries through conveying the promise that they are modern, on trend, relevant and inspiring.
  • Libraries matter - Check out their brilliant wristband idea and the library success stories on the site.
  • IFLA Success Stories Database International Federation of Library Associations has set up a database that aims to showcase the value of libraries to society as a whole.
  • OhioLINK Marketing Toolkit OhioLINK's forum for sharing marketing success stories.

Marketing Tips

Blogs/Websites to Watch

by Darlene Fichter in Marketing Library Services from November/December 2003

  • Market Your Library from Thomson/Gale
  • Marketing Treasures - The free electronic newsletter with marketing ideas for information professionals. Published the 3rd Wednesday of each month, it is written by a librarian who is also a library marketing consultant. 12 years of back issues are available as PDF files on the Marketing Treasures web site. There are lots of ideas, resources, and practical advice for library and information service marketers.

Specific Blog Posts/Articles to Check Out

Marylaine Block's Ex Libris has an ongoing series Profit, and Provocation: Library Promotion for the Over-Educated by Tia Dobi. Link is to Part 7 (July 1, 2005); see also the six earlier parts.

O'Keefe, Claudia. "Publicity 101: How to Promote Your Library's Next Event." American Libraries Vol. 36 No. 6 June/July 2005, 52-55. This article includes a particularly useful sidebar on writing a compelling press release. If you are an ALA member, you can view this article on the American Libraries site by searching the archive and using the ebrary reader.