Marketing

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= Blogs/Websites to Watch =
 
= Blogs/Websites to Watch =
 
*[http://librarymarketing.blogspot.com/ Library Marketing - Thinking Outside the Book] - great blog by Jill Stover.
 
*[http://librarymarketing.blogspot.com/ Library Marketing - Thinking Outside the Book] - great blog by Jill Stover.
*[http://www.librarianstyle.com/promoteyourlibrary/ Promote Your Library]
 
 
*[http://www.olc.org/marketing/ Marketing the Library] - a self-paced web-based training from OCLC.
 
*[http://www.olc.org/marketing/ Marketing the Library] - a self-paced web-based training from OCLC.
*[http://www.infotoday.com/mls/nov03/fichter.shtml Why and How to Use Blogs to Promote Your Library's Services]
 
by Darlene Fichter in Marketing Library Services from November/December 2003
 
*[http://www.gale.com/free_resources/marketing/index.htm Market Your Library] from Thomson/Gale
 
 
* [http://www.chrisolson.com/marketingtreasures/ Marketing Treasures] - The free electronic newsletter with marketing ideas for information professionals. Published the 3rd Wednesday of each month, it is written by a librarian who is also a library marketing consultant. 12 years of back issues are available as PDF files on the Marketing Treasures web site. There are lots of ideas, resources, and practical advice for library and information service marketers.
 
* [http://www.chrisolson.com/marketingtreasures/ Marketing Treasures] - The free electronic newsletter with marketing ideas for information professionals. Published the 3rd Wednesday of each month, it is written by a librarian who is also a library marketing consultant. 12 years of back issues are available as PDF files on the Marketing Treasures web site. There are lots of ideas, resources, and practical advice for library and information service marketers.
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*[http://www.gale.com/free_resources/marketing/index.htm Market Your Library] from Thomson/Gale
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*[http://www.librarianstyle.com/promoteyourlibrary/ Promote Your Library]
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* [http://www.pla.org/ala/pla/plaissues/smartestcardcampaign/smartestcardcampaign.htm Smartest Card Campaign (PLA)] - Goal: To make the library card the most valued and used card in every wallet!
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*[http://www.infotoday.com/mls/nov03/fichter.shtml Why and How to Use Blogs to Promote Your Library's Services] by Darlene Fichter in Marketing Library Services from November/December 2003
  
 
= Specific Blog Posts/Articles to Check Out =
 
= Specific Blog Posts/Articles to Check Out =

Revision as of 18:41, 16 August 2005

Contents

Success Stories

  • Your Library : Inspiration for all New Zealanders - The MetroNet group of New Zealand public libraries has commissioned the creation of a national television campaign, that will be screened from 03 July to 28 August 2005. The campaign uses notable and successful New Zealanders to support public libraries as warm and intellectual destinations. The objective is to increase the profile and usage of New Zealand public libraries through conveying the promise that they are modern, on trend, relevant and inspiring.
  • Libraries matter - Check out their brilliant wristband idea and the library success stories on the site.
  • IFLA Success Stories Database International Federation of Library Associations has set up a database that aims to showcase the value of libraries to society as a whole.
  • OhioLINK Marketing Toolkit OhioLINK's forum for sharing marketing success stories.

Marketing Tips

Blogs/Websites to Watch

Specific Blog Posts/Articles to Check Out

  • O'Keefe, Claudia. "Publicity 101: How to Promote Your Library's Next Event." American Libraries Vol. 36 No. 6 June/July 2005, 52-55. This article includes a particularly useful sidebar on writing a compelling press release. If you are an ALA member, you can view this article on the American Libraries site by searching the archive and using the ebrary reader.
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