Branding

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Definition

A brand is definded by the American Marketing Association (AMA)as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."

Branding in your Library

Other Resources

American Marketing Association

Branding: a reading list, compiled by Chris Olson for the Special Libraries Association (pdf format)