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Revision as of 13:54, 4 August 2006 by Carolyne (Talk | contribs) (Branding in your Library)

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A brand is definded by the American Marketing Association (AMA)as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."

Branding in your Library