Branding
From Library Success: A Best Practices Wiki
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= Definition = | = Definition = | ||
| − | A brand is | + | A brand is defined by the American Marketing Association (AMA)as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers." |
= Branding in your Library = | = Branding in your Library = | ||
= Other Resources= | = Other Resources= | ||
*[http://www.marketingpower.com/ American Marketing Association] | *[http://www.marketingpower.com/ American Marketing Association] | ||
*[http://www.chrisolson.com/coa/coacontent/SLABrandReadList2-03FIN.pdf Branding: a reading list, compiled by Chris Olson for the Special Libraries Association (pdf format)] | *[http://www.chrisolson.com/coa/coacontent/SLABrandReadList2-03FIN.pdf Branding: a reading list, compiled by Chris Olson for the Special Libraries Association (pdf format)] | ||
Revision as of 20:25, 31 May 2007
Definition
A brand is defined by the American Marketing Association (AMA)as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."
