Branding

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= Branding in your Library =
 
= Branding in your Library =
 
= Other Resources=
 
= Other Resources=
[http://www.marketingpower.com/ American Marketing Association]
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*[http://www.marketingpower.com/ American Marketing Association]
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*[http://www.chrisolson.com/coa/coacontent/SLABrandReadList2-03FIN.pdf Branding: a reading list, compiled by Chris Olson for the Special Libraries Association (pdf format)]
[http://www.chrisolson.com/coa/coacontent/SLABrandReadList2-03FIN.pdf Branding: a reading list, compiled by Chris Olson for the Special Libraries Association (pdf format)]
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Revision as of 14:37, 28 May 2007

Definition

A brand is definded by the American Marketing Association (AMA)as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."

Branding in your Library

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