Branding
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A brand is definded by the American Marketing Association (AMA)as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers." | A brand is definded by the American Marketing Association (AMA)as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers." | ||
| + | = Branding in your Library = | ||
Revision as of 17:54, 4 August 2006
Definition
A brand is definded by the American Marketing Association (AMA)as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."
