Library Success: A Best Practices Wiki - User contributions [en]

Marketing

2005-08-16T22:59:00Z

Megan:

= Success Stories =
*[http://www.librariesmatter.com/ Libraries matter] - Check out their brilliant wristband idea and the library success stories on the site.
*[http://fmp-web.unil.ch/IFLA/ IFLA Success Stories Database] International Federation of Library Associations has set up a database that aims to showcase the value of libraries to society as a whole.
*[http://www.ohiolink.edu/ostaff/marketing/ OhioLINK Marketing Toolkit] OhioLINK's forum for sharing marketing success stories.
*[http://www.nzlibraries.com/ Your Library : Inspiration for all New Zealanders] - The [http://www.metronet.org.nz/ MetroNet] group of New Zealand public libraries has commissioned the creation of a national television campaign, that will be screened from 03 July to 28 August 2005. The campaign uses notable and successful New Zealanders to support all public libraries as warm and intellectual destinations. No specific libraries are referred to, but the campaign ends with the phrase "Your Libraries: On Site, On Line". The objective is to increase the profile and usage of New Zealand public libraries through conveying the promise that they are modern, on trend, relevant and inspiring.

= Marketing Tips =

= Blogs/Websites to Watch =
*[http://librarymarketing.blogspot.com/ Library Marketing - Thinking Outside the Book] - great blog by Jill Stover.
*[http://www.olc.org/marketing/ Marketing the Library] - a self-paced web-based training from OCLC.
* [http://www.chrisolson.com/marketingtreasures/ Marketing Treasures] - The free electronic newsletter with marketing ideas for information professionals. Published the 3rd Wednesday of each month, it is written by a librarian who is also a library marketing consultant. 12 years of back issues are available as PDF files on the Marketing Treasures web site. There are lots of ideas, resources, and practical advice for library and information service marketers.
*[http://www.gale.com/free_resources/marketing/index.htm Market Your Library] from Thomson/Gale
*[http://www.librarianstyle.com/promoteyourlibrary/ Promote Your Library]
* [http://www.pla.org/ala/pla/plaissues/smartestcardcampaign/smartestcardcampaign.htm Smartest Card Campaign (PLA)] - Goal: To make the library card the most valued and used card in every wallet!
*[http://www.infotoday.com/mls/nov03/fichter.shtml Why and How to Use Blogs to Promote Your Library's Services] by Darlene Fichter in Marketing Library Services from November/December 2003

= Specific Blog Posts/Articles to Check Out =
* Marylaine Block's Ex Libris has an ongoing series [http://marylaine.com/exlibris/xlib253.html|Press, Profit, and Provocation: Library Promotion for the Over-Educated] by Tia Dobi. Link is to Part 7 (July 1, 2005); see also the six earlier parts.

* O'Keefe, Claudia. "Publicity 101: How to Promote Your Library's Next Event." ''American Libraries'' Vol. 36 No. 6 June/July 2005, 52-55. This article includes a particularly useful sidebar on writing a compelling press release. If you are an ALA member, you can view this article on the ''American Libraries'' site by [http://www.ala.org/ala/alonline/alonlineebrary/alonlineebrary.htm searching the archive] and using the ebrary reader.

[[Category:Selling Your Library]]

User:Megan

2005-08-16T22:50:59Z

Megan:

I'm Collection Services Librarian for [http://www.vuw.ac.nz/ Victoria University of Wellington] in New Zealand.

Wiki User List

2005-08-16T22:49:33Z

Megan: