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		<id>http://www.libsuccess.org/api.php?action=feedcontributions&amp;user=Kat&amp;feedformat=atom</id>
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		<updated>2013-05-18T09:11:25Z</updated>
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		<id>http://www.libsuccess.org/Online_Reference</id>
		<title>Online Reference</title>
		<link rel="alternate" type="text/html" href="http://www.libsuccess.org/Online_Reference"/>
				<updated>2011-11-30T13:24:10Z</updated>
		
		<summary type="html">&lt;p&gt;Kat: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;== Libraries Using Virtual Reference Services ==&lt;br /&gt;
&lt;br /&gt;
* [[Libraries Using IM Reference]] - organized geographically - please add your library to this list first if you're offering IM reference as it is the definitive list.&lt;br /&gt;
** [[Libraries Using Specific Types of Software for Embedded Chat]]&lt;br /&gt;
* [[Libraries Offering SMS Reference Services]]&lt;br /&gt;
* [[Libraries Offering VoIP or Video Reference]]&lt;br /&gt;
&lt;br /&gt;
You can also check out the LISWiki's [http://liswiki.com/wiki/List_of_libraries_providing_virtual_reference_services List of libraries providing virtual reference services] for a list of libraries providing Virtual Reference services of all kinds.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== Software We Like for IM Reference ==&lt;br /&gt;
&lt;br /&gt;
''If you would like to recommend software, please sign your name to the recommendation so that we know it's not from a vendor. An explanation of why you like this software would be great too!''&lt;br /&gt;
&lt;br /&gt;
*[http://www.ceruleanstudios.com/ Trillian] - Multiple network program (''Recommended by [[User:Meredith|Meredith]]'')&lt;br /&gt;
*[http://www.pidgin.im/ Pidgin]   - Open Source, multiple network (''Recommended by [[User:Meredith|Meredith]]'')&lt;br /&gt;
*[http://fire.sourceforge.net/ Fire] - Open Source, Mac, multiple network (''Recommended by [[User:Walkingpaper|Aaron]]'')&lt;br /&gt;
*[http://www.adiumx.com/ Adium] - Open Source, Mac, multiple networks (''Recommended by [[User:Walkingpaper|Aaron]]'')&lt;br /&gt;
*[http://www.meebo.com Meebo] - Multiple network, web-based interface (''Recommended by [[User:JonHaupt|Jon]]'')&lt;br /&gt;
** Also: [http://www.meebome.com Meebo me!] is a widget that lets people chat at you directly through your web site.&lt;br /&gt;
*[http://www.miranda-im.org/ Miranda] - Multiple networks, thin client, great plugins for scripts using spell checker, works well under low bandwidth, Open Source (''Recommended by [[User:StevenS|Steven]]'')&lt;br /&gt;
*[http://www.masternewmedia.org/news/2007/05/20/webbased_instant_messengers_a_miniguide.htm Web-Based Instant Messengers: A Mini-Guide] - listing of 12 web-based IM options&lt;br /&gt;
*[http://libraryh3lp.com Libraryh3lp] - Anonymous widget on the website so users don't need to use Aim, Yahoo, MSN. Can receive Aim, Yahoo, MSN IMS also. Can run on multiple computers, doesn't display when the library is closed, nice stats/saved transcripts. Inexpensive. (''Recommended by [[User:shansen|Susan]]'')&lt;br /&gt;
*[http://www.livezilla.net LiveZilla] - Personalisable widget with Windows client software. Offline chat requests are sent via email. Free! (''Recommended by [[User:tom.pasley|Tom]]'')&lt;br /&gt;
*[http://www.altarama.com/page/RefChatter.aspx RefChatter] Altarama (vendor for LibraryH3lp)&lt;br /&gt;
&lt;br /&gt;
== Software for SMS Reference ==&lt;br /&gt;
&lt;br /&gt;
*[http://www.google.com/sms/ Google SMS]&lt;br /&gt;
*[http://www.altarama.com.au/refxsms.htm Altarama's Reference by SMS]&lt;br /&gt;
*[http://mobile.aol.com/aolproducts/aimtxt AIM Hack]:  Your users can:&lt;br /&gt;
**Send a message to 246246 (AIMAIM) &lt;br /&gt;
**Enter the text &amp;quot;send [library's AIM address] [question]&amp;quot; (without quotations or brackets)&lt;br /&gt;
***For example:&lt;br /&gt;
*** send anytownlibrarychat what are yr hours?&lt;br /&gt;
**From that point on, send and receive messages as you normally would. (Your patron doesn't need to use the account prefix, etc. for each message during the session)&lt;br /&gt;
**Standard messaging rates will apply&lt;br /&gt;
*[http://www.textalibrarian.com Text a Librarian, Powered by Mosio] - Text Message (SMS) Reference Services. Accessible on over 260 million US mobile phones using a mobile, cell phone carrier approved technologies.  Used by single branch libraries or multi-library cooperatives.&lt;br /&gt;
*[http://libraryh3lp.blogspot.com/2010/06/super-cool-new-sms-gateway-twilio.html LibraryH3lp Twilio SMS Gateway] - Patrons text a phone number, not a short code/keyword combination.  US phone numbers only; international texts can be received and sent.  Text messages can be flexibly routed and transferred among librarians.&lt;br /&gt;
*[http://libraryh3lp.com/docs/sms-gateway-android.html LibraryH3lp Android SMS Gateway] - Library provides the Google Android phone and creates a gateway using LibraryH3lp.  Patrons text a phone number, not a short code/keyword combination.  Text messages can be flexibly routed and transferred among librarians.&lt;br /&gt;
*[http://libraryh3lp.com/docs/sms-gateway-google-voice.html LibraryH3lp Google Voice Gateway] - Library obtains a Google Voice account and phone number. Patrons text a phone number, not a short code/keyword combination. Librarian respond via IM as with other LibraryH3lp questions.&lt;br /&gt;
*[http://www.upsidewireless.com/ Upside Wireless] is an SMS gateway company used by UCLA Libraries&lt;br /&gt;
*[http://www.twilio.com/ Twilio] Provides US phone numbers and APIs for developers to use in creating their own applications.  Libraries with programming resources available could roll their own SMS service.&lt;br /&gt;
&lt;br /&gt;
== Software We Like for Online VoIP, Video or Co-Browsing Reference ==&lt;br /&gt;
&lt;br /&gt;
''If you would like to recommend software, please sign your name to the recommendation so that we know it's not from a vendor. An explanation of why you like this software would be great too!''&lt;br /&gt;
&lt;br /&gt;
*[http://skype.com Skype] - Free VOIP Software (''Recommended by [[User:Meredith|Meredith]]'')&lt;br /&gt;
*[http://www.unyte.net Unyte] - Free 'screen-showing' software, works well with Skype (''Recommended by [[User:Dansich|Dansich]]'')&lt;br /&gt;
*[http://get.live.com/messenger/overview Windows Live Messenger] - Free Voice, Video, Sharing features (''Recommeded by [[User:Colin|Colin]]'']&lt;br /&gt;
&lt;br /&gt;
==Online Reference Assistance, AKA Virtual reference==&lt;br /&gt;
For a working definition see [http://liswiki.org/wiki/Virtual_reference LIS Wiki Virtual Reference] &lt;br /&gt;
&lt;br /&gt;
For guidelines, see [http://www.ala.org/ala/mgrps/divs/acrl/events/elearning/courses/VirtualReference.cfm ACRL Virtual Reference Guidelines]&lt;br /&gt;
&lt;br /&gt;
For &amp;quot;Best Practices,&amp;quot; see [http://www.libsuccess.org/index.php?title=Online_Reference Library Success: Online Reference] wiki includes international list of libraries providing online reference service. &lt;br /&gt;
&lt;br /&gt;
===Online Reference Providers (Software and Outsourcing)===&lt;br /&gt;
* [http://www.atg.com/en/products-services/optimization/live-help/?refId=is ATG LiveHelp]- Generic help desk platform&lt;br /&gt;
*[http://questionpoint.org/ QuestionPoint] OCLC platform specific to library reference service &lt;br /&gt;
*[http://www.tutor.com/ Tutor.com] Tutoring platform&lt;br /&gt;
*[http://www.altarama.com/page/VRLplus.aspx Altarama VRLplus] platform specific to library reference service &lt;br /&gt;
&lt;br /&gt;
==Easy Screen-Capture Technology==&lt;br /&gt;
&lt;br /&gt;
===Jing===&lt;br /&gt;
&lt;br /&gt;
Jing, a Techsmith product, allows you to make quick videos on the fly. It is easy to initiate and produce a recording to be uploaded on a Screecast.com account.  Although Jing doesn't offer much in the way of editing capabilities, it works really well for e-mail reference and reference via chat.  Instead of typing instructions out, show them with a quick screencast.  Also, you can easily import the file into Camtasia (also a Techsmith product) and do some editing from there.  For more information, visit http://www.techsmith.com/jing/.&lt;br /&gt;
----&lt;br /&gt;
&lt;br /&gt;
==Reference Management Technology==&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
*'''Reference Management, Statistics Software, and Ways to Measure Reference Interactions''':&lt;br /&gt;
**[http://www.desktracker.com/ Desk Tracker by Compendium]&lt;br /&gt;
**[http://www.gimlet.us/ Gimlet]&lt;br /&gt;
**[http://code.google.com/p/libstats/ Libstats] PHP/mysql open source program &lt;br /&gt;
**[http://www.altarama.com/page/RefTracker.aspx RefTracker by Altamara] &lt;br /&gt;
***[http://www.altarama.com/page/DeskStats.aspx Desk Stats by Altarama]&lt;br /&gt;
**[http://www.sitescripter.com/main/index.php SiteScripter]&lt;br /&gt;
**[http://www.zoho.com/creator/ ZOHO Creator] 2 apps for free &lt;br /&gt;
***See [http://oedb.org/blogs/ilibrarian/2007/reference-statistics-with-zoho-creator/ iLibrarian Reference Statistics with ZOHO Creator]&lt;br /&gt;
**[http://www.dom.edu/library/READ/presandpub.html Reference Effort Assessment Data] A method developed by Bella Karr Gerlich to collective qualitative data on reference interactions.&lt;br /&gt;
&lt;br /&gt;
*'''Collegial Reference&amp;quot; communicatiing amoung colleagues''':&lt;br /&gt;
**[http://sites.google.com/?hl=en&amp;amp;tab=w3 Google sites] If your institution doesn't have an intranet readily available, Google sites is a easy way to create a private site for sharing between colleages. News, policies, login details for technology can be centralized using a very easy interface that those without any technical affinity can use.&lt;br /&gt;
&lt;br /&gt;
== Blogs/Websites to Watch ==&lt;br /&gt;
&lt;br /&gt;
*[http://walkingpaper.org/ Walking Paper] by Aaron Schmidt&lt;br /&gt;
*[http://librarianinblack.typepad.com/librarianinblack/ Librarian in Black] by Sarah Houghton-Jan&lt;br /&gt;
*[http://www.teachinglibrarian.org/weblog/blogger.html Digital Reference] by Stephen Francoeur&lt;br /&gt;
*[http://info.winnefox.org/blogs/ask/ AskAway @ Winnefox ] by Joy Schwarz&lt;br /&gt;
*[http://dissertationresearch.blogspot.com/ Dissertation Research Blog] by Lissa Lord&lt;br /&gt;
*[http://www.shushers.ca/libraridan LibrariDan] by Dan Sich&lt;br /&gt;
*[http://libraryh3lp.blogspot.com/ Library H3lp]&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== Specific Blog Posts/Articles to Check Out ==&lt;br /&gt;
&lt;br /&gt;
*[http://walkingpaper.org/358 IM Talking Points] at Walking Paper by Aaron Schmidt.&lt;br /&gt;
*[http://librarianinblack.typepad.com/librarianinblack/2007/04/instant_messagi.html Instant messaging and security: how to talk to IT] at Librarian in Black by Sarah Houghton-Jan&lt;br /&gt;
*[http://www.ibiblio.org/fred/pubs/stutzman_pub7.pdf Collaborative reference work in the blogosphere] by Jerrey Pomerantz and Frederic Stutzman&lt;br /&gt;
*[http://www.pewinternet.org/PPF/r/162/report_display.asp Teens and Technology] from the Pew Internet &amp;amp; American Life Project (July 2005)&lt;br /&gt;
*[http://media.aoltimewarner.com/media/newmedia/cb_press_view.cfm?release_num=55254160 AOL Second Annual Instant Messaging Trends Survey]&lt;br /&gt;
*[http://libraryjournal.com/article/CA512192.html?display=searchResults&amp;amp;stt=001&amp;amp;text=im+me IM Me] by Aaron Schmidt and Michael Stephens. Featured in ''Library Journal'' in April, 2005&lt;br /&gt;
*[http://babyboomerlibrarian.blogspot.com/2005/05/chat-reference-at-morrisville-state.html Chat Reference at Morrisville State College Library] by Bill Drew. Featured in Ronan, Jana, ed. ''Chat reference : a guide to live virtual reference services''&lt;br /&gt;
*[http://www.charlestonco.com/comp.cfm?id=47&amp;amp;CFID=9689640&amp;amp;CFTOKEN=6638826 Virtual Reference Software Comparative Review] by Jody Condit Fagan.  ''The Charleston Advisor'', April 2005, pp. 16-35. (Behind a subscription wall.)&lt;br /&gt;
*[http://www.pewinternet.org/PPF/r/133/report_display.asp How Americans Use Instant Messaging] from the Pew Internet &amp;amp; American Life Project (September 2004)&lt;br /&gt;
* Web-Based Chat VS. Instant Messaging by Sarah Houghton-Jan and Aaron Schmidt.  Featured in ''ONLINE'', Jul/Aug 2005.&lt;br /&gt;
*[http://www.oregonlibraries.net/staff/?p=178 web-based chat vs. instant messaging] by Caleb Tucker-Raymond at the L-net staff information blog.&lt;br /&gt;
*[http://southernlibrarianship.icaap.org/content/v06n01/chase_d01.htm Papa's Got A Brand New (Virtual )Bag] by Darren Chase&lt;br /&gt;
*[http://lbr.library-blogs.net/war_what_is_it_good_for.htm War... What is it good for?] by Luke Rosenberger from lbr weblog. Post looks at the &amp;quot;war&amp;quot; between web-based virtual reference services and IM.&lt;br /&gt;
*[http://www.teachinglibrarian.org/weblog/2005/06/web-based-chat-and-im-not-eitheror-but.html  Web-based chat and IM: Not &amp;quot;either/or&amp;quot; but &amp;quot;both/and&amp;quot;] by Stephen Francoeur from Digital Reference.&lt;br /&gt;
*[http://www.homerlibrary.org/HomerILA.ppt IM Reference: What We've Learned] (Homer Township @ Illinois Library Association; October 14, 2005)&lt;br /&gt;
*[http://www.ala.org/ala/mgrps/divs/aasl/aaslpubsandjournals/knowledgequest/kqwebarchives/v33/333houghton.cfm Virtual Reference @ Your Library] by Sarah Houghton-Jan.  Featured in ''KnowledgeQuest'', Jan/Feb 2005.&lt;br /&gt;
*[http://edificeref.info/?p=71 Trillian training materials] - by Beatrice Pulliam, a great training for using Trillian in providing virtual reference services.&lt;br /&gt;
*[http://www.american.edu/tesol/Baron-SeeYouOnlineCorrected64.pdf See You Online: Gender Issues in College Student Use of Instant Messaging] by Naomi S. Baron, Department of Language and Foreign Studies, American University. In addition to interesting findings, this paper includes useful terminology for discussing IM.&lt;br /&gt;
* [http://www.ala.org/ala/pla/plapubs/publiclibraries/julyaugust2005.pdf Instant Messaging: Quick and Dirty Reference for Teens and Others] by Sarah Houghton-Jan.  Featured in ''Public Libraries'', Jul/Aug 2005.&lt;br /&gt;
* [http://blog.uwinnipeg.ca/schwagbag/archives/2005/06/iming_goes_live.html IM goes live at UNLV Libraries] by Sherri Vokey at ::schwagbag:: &lt;br /&gt;
* [http://www.ericdigests.org/1999-4/digital.htm Building and Maintaining Digital Reference Services] ERIC Digest by Joann M. Wasik (1999).&lt;br /&gt;
* [http://librariansatthegate.blogspot.com/2006/01/implementing-instant-message-im.html Implementing an instant message (IM) reference service] by Alec at Librarians at the Gate&lt;br /&gt;
* [http://www.lib.unc.edu/reference/eref/gaim/ Gaim Setup for Library IM Services] by Pam Sessoms and Charles Cobine, UNC-Chapel Hill's Davis Library.&lt;br /&gt;
*[http://ricklibrarian.blogspot.com/2006/09/using-fee-based-databases-in-virtual.html Using Fee-Based Databases in a Virtual Reference Setting] September 2006&lt;br /&gt;
*[http://ricklibrarian.blogspot.com/2006/10/collaboration-as-norm-in-reference.html Collaboration as the Norm in Reference Work by Jeffrey Pomeranz] A review of the article in RUSQ Fall 2006&lt;br /&gt;
*Maximiek, Sarah and Brown, Elizabeth and Rushton, Erin (2006) [http://www.haworthpress.com/store/Toc_views.asp?sid=2PLHFLQ79HPX8GESAVH8RJ45C91R1RA9&amp;amp;TOCName=J106v13n04%5FTOC&amp;amp;desc=Volume%3A%2013%20Issue%3A%204l Connecting to Students: Launching Instant Messaging Reference at Binghamton University.] College &amp;amp; Undergraduate Libraries.  Volume: 13 Issue: 4, 2006   &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== Resources for IM Reference Training ==&lt;br /&gt;
&lt;br /&gt;
*[http://bearspace.baylor.edu/Ellen_M_Hampton/www/IMtraining/index.htm Learning How to Use Instant Messaging Software]- developed in the fall of 2007 to train reference staff unfamiliar with the basics of IM, licensed under a Creative Commons BY-NC-SA License.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
[[Category:Technology]]&lt;br /&gt;
[[Category:Reference Services and Information Literacy]]&lt;br /&gt;
[[Category:Online Reference]]&lt;/div&gt;</summary>
		<author><name>Kat</name></author>	</entry>

	<entry>
		<id>http://www.libsuccess.org/Online_Reference</id>
		<title>Online Reference</title>
		<link rel="alternate" type="text/html" href="http://www.libsuccess.org/Online_Reference"/>
				<updated>2011-11-30T13:21:28Z</updated>
		
		<summary type="html">&lt;p&gt;Kat: /* Software We Like for IM Reference */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;== Libraries Using Virtual Reference Services ==&lt;br /&gt;
&lt;br /&gt;
* [[Libraries Using IM Reference]] - organized geographically - please add your library to this list first if you're offering IM reference as it is the definitive list.&lt;br /&gt;
** [[Libraries Using Specific Types of Software for Embedded Chat]]&lt;br /&gt;
* [[Libraries Offering SMS Reference Services]]&lt;br /&gt;
* [[Libraries Offering VoIP or Video Reference]]&lt;br /&gt;
&lt;br /&gt;
You can also check out the LISWiki's [http://liswiki.com/wiki/List_of_libraries_providing_virtual_reference_services List of libraries providing virtual reference services] for a list of libraries providing Virtual Reference services of all kinds.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== Software We Like for IM Reference ==&lt;br /&gt;
&lt;br /&gt;
''If you would like to recommend software, please sign your name to the recommendation so that we know it's not from a vendor. An explanation of why you like this software would be great too!''&lt;br /&gt;
&lt;br /&gt;
*[http://www.ceruleanstudios.com/ Trillian] - Multiple network program (''Recommended by [[User:Meredith|Meredith]]'')&lt;br /&gt;
*[http://www.pidgin.im/ Pidgin]   - Open Source, multiple network (''Recommended by [[User:Meredith|Meredith]]'')&lt;br /&gt;
*[http://fire.sourceforge.net/ Fire] - Open Source, Mac, multiple network (''Recommended by [[User:Walkingpaper|Aaron]]'')&lt;br /&gt;
*[http://www.adiumx.com/ Adium] - Open Source, Mac, multiple networks (''Recommended by [[User:Walkingpaper|Aaron]]'')&lt;br /&gt;
*[http://www.meebo.com Meebo] - Multiple network, web-based interface (''Recommended by [[User:JonHaupt|Jon]]'')&lt;br /&gt;
** Also: [http://www.meebome.com Meebo me!] is a widget that lets people chat at you directly through your web site.&lt;br /&gt;
*[http://www.miranda-im.org/ Miranda] - Multiple networks, thin client, great plugins for scripts using spell checker, works well under low bandwidth, Open Source (''Recommended by [[User:StevenS|Steven]]'')&lt;br /&gt;
*[http://www.masternewmedia.org/news/2007/05/20/webbased_instant_messengers_a_miniguide.htm Web-Based Instant Messengers: A Mini-Guide] - listing of 12 web-based IM options&lt;br /&gt;
*[http://libraryh3lp.com Libraryh3lp] - Anonymous widget on the website so users don't need to use Aim, Yahoo, MSN. Can receive Aim, Yahoo, MSN IMS also. Can run on multiple computers, doesn't display when the library is closed, nice stats/saved transcripts. Inexpensive. (''Recommended by [[User:shansen|Susan]]'')&lt;br /&gt;
*[http://www.livezilla.net LiveZilla] - Personalisable widget with Windows client software. Offline chat requests are sent via email. Free! (''Recommended by [[User:tom.pasley|Tom]]'')&lt;br /&gt;
*[http://www.altarama.com/page/RefChatter.aspx RefChatter] Altarama (vendor for LibraryH3lp)&lt;br /&gt;
&lt;br /&gt;
== Software for SMS Reference ==&lt;br /&gt;
&lt;br /&gt;
*[http://www.google.com/sms/ Google SMS]&lt;br /&gt;
*[http://www.altarama.com.au/refxsms.htm Altarama's Reference by SMS]&lt;br /&gt;
*[http://mobile.aol.com/aolproducts/aimtxt AIM Hack]:  Your users can:&lt;br /&gt;
**Send a message to 246246 (AIMAIM) &lt;br /&gt;
**Enter the text &amp;quot;send [library's AIM address] [question]&amp;quot; (without quotations or brackets)&lt;br /&gt;
***For example:&lt;br /&gt;
*** send anytownlibrarychat what are yr hours?&lt;br /&gt;
**From that point on, send and receive messages as you normally would. (Your patron doesn't need to use the account prefix, etc. for each message during the session)&lt;br /&gt;
**Standard messaging rates will apply&lt;br /&gt;
*[http://www.textalibrarian.com Text a Librarian, Powered by Mosio] - Text Message (SMS) Reference Services. Accessible on over 260 million US mobile phones using a mobile, cell phone carrier approved technologies.  Used by single branch libraries or multi-library cooperatives.&lt;br /&gt;
*[http://libraryh3lp.blogspot.com/2010/06/super-cool-new-sms-gateway-twilio.html LibraryH3lp Twilio SMS Gateway] - Patrons text a phone number, not a short code/keyword combination.  US phone numbers only; international texts can be received and sent.  Text messages can be flexibly routed and transferred among librarians.&lt;br /&gt;
*[http://libraryh3lp.com/docs/sms-gateway-android.html LibraryH3lp Android SMS Gateway] - Library provides the Google Android phone and creates a gateway using LibraryH3lp.  Patrons text a phone number, not a short code/keyword combination.  Text messages can be flexibly routed and transferred among librarians.&lt;br /&gt;
*[http://libraryh3lp.com/docs/sms-gateway-google-voice.html LibraryH3lp Google Voice Gateway] - Library obtains a Google Voice account and phone number. Patrons text a phone number, not a short code/keyword combination. Librarian respond via IM as with other LibraryH3lp questions.&lt;br /&gt;
*[http://www.upsidewireless.com/ Upside Wireless] is an SMS gateway company used by UCLA Libraries&lt;br /&gt;
*[http://www.twilio.com/ Twilio] Provides US phone numbers and APIs for developers to use in creating their own applications.  Libraries with programming resources available could roll their own SMS service.&lt;br /&gt;
&lt;br /&gt;
== Software We Like for Online VoIP, Video or Co-Browsing Reference ==&lt;br /&gt;
&lt;br /&gt;
''If you would like to recommend software, please sign your name to the recommendation so that we know it's not from a vendor. An explanation of why you like this software would be great too!''&lt;br /&gt;
&lt;br /&gt;
*[http://skype.com Skype] - Free VOIP Software (''Recommended by [[User:Meredith|Meredith]]'')&lt;br /&gt;
*[http://www.unyte.net Unyte] - Free 'screen-showing' software, works well with Skype (''Recommended by [[User:Dansich|Dansich]]'')&lt;br /&gt;
*[http://get.live.com/messenger/overview Windows Live Messenger] - Free Voice, Video, Sharing features (''Recommeded by [[User:Colin|Colin]]'']&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== Blogs/Websites to Watch ==&lt;br /&gt;
&lt;br /&gt;
*[http://walkingpaper.org/ Walking Paper] by Aaron Schmidt&lt;br /&gt;
*[http://librarianinblack.typepad.com/librarianinblack/ Librarian in Black] by Sarah Houghton-Jan&lt;br /&gt;
*[http://www.teachinglibrarian.org/weblog/blogger.html Digital Reference] by Stephen Francoeur&lt;br /&gt;
*[http://info.winnefox.org/blogs/ask/ AskAway @ Winnefox ] by Joy Schwarz&lt;br /&gt;
*[http://dissertationresearch.blogspot.com/ Dissertation Research Blog] by Lissa Lord&lt;br /&gt;
*[http://www.shushers.ca/libraridan LibrariDan] by Dan Sich&lt;br /&gt;
*[http://libraryh3lp.blogspot.com/ Library H3lp]&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== Specific Blog Posts/Articles to Check Out ==&lt;br /&gt;
&lt;br /&gt;
*[http://walkingpaper.org/358 IM Talking Points] at Walking Paper by Aaron Schmidt.&lt;br /&gt;
*[http://librarianinblack.typepad.com/librarianinblack/2007/04/instant_messagi.html Instant messaging and security: how to talk to IT] at Librarian in Black by Sarah Houghton-Jan&lt;br /&gt;
*[http://www.ibiblio.org/fred/pubs/stutzman_pub7.pdf Collaborative reference work in the blogosphere] by Jerrey Pomerantz and Frederic Stutzman&lt;br /&gt;
*[http://www.pewinternet.org/PPF/r/162/report_display.asp Teens and Technology] from the Pew Internet &amp;amp; American Life Project (July 2005)&lt;br /&gt;
*[http://media.aoltimewarner.com/media/newmedia/cb_press_view.cfm?release_num=55254160 AOL Second Annual Instant Messaging Trends Survey]&lt;br /&gt;
*[http://libraryjournal.com/article/CA512192.html?display=searchResults&amp;amp;stt=001&amp;amp;text=im+me IM Me] by Aaron Schmidt and Michael Stephens. Featured in ''Library Journal'' in April, 2005&lt;br /&gt;
*[http://babyboomerlibrarian.blogspot.com/2005/05/chat-reference-at-morrisville-state.html Chat Reference at Morrisville State College Library] by Bill Drew. Featured in Ronan, Jana, ed. ''Chat reference : a guide to live virtual reference services''&lt;br /&gt;
*[http://www.charlestonco.com/comp.cfm?id=47&amp;amp;CFID=9689640&amp;amp;CFTOKEN=6638826 Virtual Reference Software Comparative Review] by Jody Condit Fagan.  ''The Charleston Advisor'', April 2005, pp. 16-35. (Behind a subscription wall.)&lt;br /&gt;
*[http://www.pewinternet.org/PPF/r/133/report_display.asp How Americans Use Instant Messaging] from the Pew Internet &amp;amp; American Life Project (September 2004)&lt;br /&gt;
* Web-Based Chat VS. Instant Messaging by Sarah Houghton-Jan and Aaron Schmidt.  Featured in ''ONLINE'', Jul/Aug 2005.&lt;br /&gt;
*[http://www.oregonlibraries.net/staff/?p=178 web-based chat vs. instant messaging] by Caleb Tucker-Raymond at the L-net staff information blog.&lt;br /&gt;
*[http://southernlibrarianship.icaap.org/content/v06n01/chase_d01.htm Papa's Got A Brand New (Virtual )Bag] by Darren Chase&lt;br /&gt;
*[http://lbr.library-blogs.net/war_what_is_it_good_for.htm War... What is it good for?] by Luke Rosenberger from lbr weblog. Post looks at the &amp;quot;war&amp;quot; between web-based virtual reference services and IM.&lt;br /&gt;
*[http://www.teachinglibrarian.org/weblog/2005/06/web-based-chat-and-im-not-eitheror-but.html  Web-based chat and IM: Not &amp;quot;either/or&amp;quot; but &amp;quot;both/and&amp;quot;] by Stephen Francoeur from Digital Reference.&lt;br /&gt;
*[http://www.homerlibrary.org/HomerILA.ppt IM Reference: What We've Learned] (Homer Township @ Illinois Library Association; October 14, 2005)&lt;br /&gt;
*[http://www.ala.org/ala/mgrps/divs/aasl/aaslpubsandjournals/knowledgequest/kqwebarchives/v33/333houghton.cfm Virtual Reference @ Your Library] by Sarah Houghton-Jan.  Featured in ''KnowledgeQuest'', Jan/Feb 2005.&lt;br /&gt;
*[http://edificeref.info/?p=71 Trillian training materials] - by Beatrice Pulliam, a great training for using Trillian in providing virtual reference services.&lt;br /&gt;
*[http://www.american.edu/tesol/Baron-SeeYouOnlineCorrected64.pdf See You Online: Gender Issues in College Student Use of Instant Messaging] by Naomi S. Baron, Department of Language and Foreign Studies, American University. In addition to interesting findings, this paper includes useful terminology for discussing IM.&lt;br /&gt;
* [http://www.ala.org/ala/pla/plapubs/publiclibraries/julyaugust2005.pdf Instant Messaging: Quick and Dirty Reference for Teens and Others] by Sarah Houghton-Jan.  Featured in ''Public Libraries'', Jul/Aug 2005.&lt;br /&gt;
* [http://blog.uwinnipeg.ca/schwagbag/archives/2005/06/iming_goes_live.html IM goes live at UNLV Libraries] by Sherri Vokey at ::schwagbag:: &lt;br /&gt;
* [http://www.ericdigests.org/1999-4/digital.htm Building and Maintaining Digital Reference Services] ERIC Digest by Joann M. Wasik (1999).&lt;br /&gt;
* [http://librariansatthegate.blogspot.com/2006/01/implementing-instant-message-im.html Implementing an instant message (IM) reference service] by Alec at Librarians at the Gate&lt;br /&gt;
* [http://www.lib.unc.edu/reference/eref/gaim/ Gaim Setup for Library IM Services] by Pam Sessoms and Charles Cobine, UNC-Chapel Hill's Davis Library.&lt;br /&gt;
*[http://ricklibrarian.blogspot.com/2006/09/using-fee-based-databases-in-virtual.html Using Fee-Based Databases in a Virtual Reference Setting] September 2006&lt;br /&gt;
*[http://ricklibrarian.blogspot.com/2006/10/collaboration-as-norm-in-reference.html Collaboration as the Norm in Reference Work by Jeffrey Pomeranz] A review of the article in RUSQ Fall 2006&lt;br /&gt;
*Maximiek, Sarah and Brown, Elizabeth and Rushton, Erin (2006) [http://www.haworthpress.com/store/Toc_views.asp?sid=2PLHFLQ79HPX8GESAVH8RJ45C91R1RA9&amp;amp;TOCName=J106v13n04%5FTOC&amp;amp;desc=Volume%3A%2013%20Issue%3A%204l Connecting to Students: Launching Instant Messaging Reference at Binghamton University.] College &amp;amp; Undergraduate Libraries.  Volume: 13 Issue: 4, 2006   &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== Resources for IM Reference Training ==&lt;br /&gt;
&lt;br /&gt;
*[http://bearspace.baylor.edu/Ellen_M_Hampton/www/IMtraining/index.htm Learning How to Use Instant Messaging Software]- developed in the fall of 2007 to train reference staff unfamiliar with the basics of IM, licensed under a Creative Commons BY-NC-SA License.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
[[Category:Technology]]&lt;br /&gt;
[[Category:Reference Services and Information Literacy]]&lt;br /&gt;
[[Category:Online Reference]]&lt;/div&gt;</summary>
		<author><name>Kat</name></author>	</entry>

	<entry>
		<id>http://www.libsuccess.org/Marketing</id>
		<title>Marketing</title>
		<link rel="alternate" type="text/html" href="http://www.libsuccess.org/Marketing"/>
				<updated>2011-11-30T13:17:36Z</updated>
		
		<summary type="html">&lt;p&gt;Kat: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;= Success Stories = &lt;br /&gt;
*[http://www.librariesmatter.com/ Libraries matter] - Check out their brilliant wristband idea and the library success stories on the site.&lt;br /&gt;
*[http://fmp-web.unil.ch/IFLA/ IFLA Success Stories Database] International Federation of Library Associations has set up a database that aims to showcase the value of libraries to society as a whole.&lt;br /&gt;
*[http://www.ohiolink.edu/ostaff/marketing/ OhioLINK Marketing Toolkit] OhioLINK's forum for sharing marketing success stories.&lt;br /&gt;
*[http://www.nzlibraries.com/ Your Library : Inspiration for all New Zealanders] - The [http://www.metronet.org.nz/ MetroNet] group of New Zealand public libraries has commissioned the creation of a national television campaign, that will be screened from 03 July to 28 August 2005.  The campaign uses notable and successful New Zealanders to support all public libraries as warm and intellectual destinations.  No specific libraries are referred to, but the campaign ends with the phrase &amp;quot;Your Libraries: On Site, On Line&amp;quot;. The objective is to increase the profile and usage of New Zealand public libraries through conveying the promise that they are modern, on trend, relevant and inspiring.&lt;br /&gt;
*[http://www.stcharleslibrary.org/ St. Charles Library Cart Capades Bookettes] - A crazy group of librarians from Illinois who push carts down windy streets for fun.&lt;br /&gt;
*[http://www.youtube.com/booktrailers YouTube Book Trailers] - What an interesting way to get people interested in reading! Book trailers are like movie trailers, but for books! You can find them all over the internet now, but here is a site that's featuring them on YouTube. &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
= Marketing Plans =&lt;br /&gt;
*[http://ala.org/ala/pio/campaign/academicresearch/academicresearch.htm @ your library]&lt;br /&gt;
Comprehensive marketing toolkit for academic and research libraries from ALA&lt;br /&gt;
*[http://www.library.american.edu/about/marketing/AU%20Library%20Marketing%20Plan.pdf Sample marketing plan from American University]&lt;br /&gt;
*[http://www.libraries.rutgers.edu/rul/staff/marketing/docs/marketing_plan_2007.shtml Sample plan from Rutgers]&lt;br /&gt;
*[http://ucblibraries.colorado.edu/adminservices/04_05Comms_Outrch_Plan.pdf Sample plan from University of Colorado Boulder]&lt;br /&gt;
*[http://www.library.unlv.edu/external/marketingplan.html Sample marketing plan from University of Nevada, Las Vegas]&lt;br /&gt;
*[http://www.hwwilson.com/jcdawards/jcdwin2008.htm Ideas of great marketing plan from the Winners of the John Cotton Dana awards given by American Library Association every year.]&lt;br /&gt;
&lt;br /&gt;
= Marketing Tips =&lt;br /&gt;
&lt;br /&gt;
The St. Charles Library (IL) has discovered a great community marketing tool - synchronized book cart pushing.  The Bookettes are extremely popular at all local parades, and have even been invited by the students to participate in the high school homecoming parades.  It is a great way to develop a following AND keep the library at the forefront of the community.  Tips: 1) organize early and keep the routine simple the first year; 2) have fun! 3) call the press and invite them to a practice, then get your photo on the front page of the newspaper; 3) create a theme, wear the same color shirts and/or decorate the carts; 4) make sure your wheels are on tight.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
In a corporate library setting, a newsletter distributed by e-mail is an excellent way to market your library, particularly if your library serves several offices or departments in different locations. Some tips for a successful newsletter: 1) Keep it short and snappy; think about the average attention span of someone most likely experiencing e-mail overload. 2) Feature some members of your staff in each edition and don’t be afraid to include a photograph and/or a brief personal profile. Since so many information transactions are done electronically, adding a personal touch is a great way to make a connection. &lt;br /&gt;
3) Highlight a success story. Did the information you provided help someone win an account or contribute significantly to the company’s business? Tell people how. If the person you helped is willing to give a quote, even better! 4) Reiterate that you are here to help and encourage questions and feedback.&lt;br /&gt;
&lt;br /&gt;
Check out GREAT DISPLAYS FOR YOUR LIBRARY STEP BY STEP by Susan P. Phillips.  Published in 2008 by McFarland Publishing, this book includes 46 display ideas that will facilitate marketing your library.  Each display includes background on the topic, the genesis  and specific procedures for mounting.  Categories include: Getting Ready, Authors, Pop Culture, Genres, Traditions, Patriotism, Art &amp;amp; Architecture, Cultures, People, Nature, Pastimes and The Mind.  Ideas for expanding the display for larger spaces are included along with 77 topics for futures displays.  School Library Journal June, 2008 review states &amp;quot;Phillips enthusiasm, creativity, and breadth of personal interests are evident throughout this book.&amp;quot;&lt;br /&gt;
&lt;br /&gt;
==General Tips for Effective Marketing and Outreach==&lt;br /&gt;
&lt;br /&gt;
This wiki addresses ways to use technology for marketing and outreach in libraries. We're referring to marketing and outreach in a very broad sense: promoting and encouraging the use of services, raising awareness, and simply getting services to users where they are. Please add as you see fit!&lt;br /&gt;
&lt;br /&gt;
* Marketing and promotional materials (whether they're using technology or not) aren't just about convincing patrons to use a certain service. It can also be about changing attitudes. For more on this, check out [http://librarymarketing.blogspot.com/2008/01/promotion-its-not-just-for-stuff.html/ Promotion: It's not just for stuff] by [http://librarymarketing.blogspot.com/ Jill Stover Heinze]. &lt;br /&gt;
* Keep in mind that sometimes no amount of marketing and outreach is effective if the service or product being promoted is not something that your users want. Marketing and outreach is important; but the most important thing is creating relevant services designed by engaging in dialogue with your users.&lt;br /&gt;
&lt;br /&gt;
= Blogs/Websites to Watch =&lt;br /&gt;
*[http://www.infonation.ca Info*Nation] - a website designed to promote the library and information professions in Canada (CLA)&lt;br /&gt;
*[http://www.infotoday.com/mls/past.shtml Info Today Marketing Library Services] - a pay-subscription newsletter.  Selected free articles, very timely  and practical&lt;br /&gt;
*[http://librarymarketing.blogspot.com/ Library Marketing - Thinking Outside the Book] - great blog by Jill Stover.&lt;br /&gt;
*[http://www.olc.org/marketing/ Marketing the Library] - a self-paced web-based training from the Ohio Library Council.&lt;br /&gt;
* [http://www.chrisolson.com/marketingtreasures/ Marketing Treasures] - The free electronic newsletter with marketing ideas for information professionals. Published the 3rd Wednesday of each month, it is written by a librarian who is also a library marketing consultant. 12 years of back issues are available as PDF files on the Marketing Treasures web site. There are lots of ideas, resources, and practical advice for library and information service marketers.&lt;br /&gt;
*[http://www.gale.com/free_resources/marketing/index.htm Market Your Library] from Thomson/Gale&lt;br /&gt;
*[http://www.librarianstyle.com/promoteyourlibrary/ Promote Your Library]&lt;br /&gt;
* [http://www.pla.org/ala/pla/plaissues/smartestcardcampaign/smartestcardcampaign.htm Smartest Card Campaign (PLA)] - Goal: To make the library card the most valued and used card in every wallet!&lt;br /&gt;
*[http://www.infotoday.com/mls/nov03/fichter.shtml Why and How to Use Blogs to Promote Your Library's Services] by Darlene Fichter in Marketing Library Services from November/December 2003&lt;br /&gt;
*[http://www.themwordblog.blogspot.com/ The M Word Blog]- Marketing ideas, tips and trends for librarians&lt;br /&gt;
*[http://www.fearless-future.com/wordpress/ Market the Future]- Hip, visual marketing ideas for libraries and non profits&lt;br /&gt;
&lt;br /&gt;
= Specific Blog Posts/Articles to Check Out =&lt;br /&gt;
* Marylaine Block's Ex Libris has an ongoing series [http://marylaine.com/exlibris/xlib253.html|Press, Profit, and Provocation:  Library Promotion for the Over-Educated] by Tia Dobi.  Link is to Part 7 (July 1, 2005); see also the six earlier parts.&lt;br /&gt;
&lt;br /&gt;
* O'Keefe, Claudia. &amp;quot;Publicity 101: How to Promote Your Library's Next Event.&amp;quot;  ''American Libraries'' Vol. 36 No. 6 June/July 2005, 52-55. This article includes a particularly useful sidebar on writing a compelling press release.  If you are an ALA member, you can view this article on the ''American Libraries'' site by [http://www.ala.org/ala/alonline/alonlineebrary/alonlineebrary.htm searching the archive] and using the ebrary reader.&lt;br /&gt;
&lt;br /&gt;
*McCracken, Linda D. and Zeiher, Lynne. ''The Library Book Cart Precision Drill Team Manual''. McFarland &amp;amp; Company. 168 pages.&lt;br /&gt;
&lt;br /&gt;
*[http://librarianinblack.typepad.com/onlineoutreach/index.html Reaching Patrons: Online Outreach for Public Libraries] is a slideshow presentation by Sarah Houghton-Jan with a 20-point checklist.  It emphasizes libraries going to the new online locations to find clientel.&lt;br /&gt;
&lt;br /&gt;
*[http://ricklibrarian.blogspot.com/2007/02/libraries-retail-customer-service-model.html Libraries, Retail, and Feel Good Marketing] A discussion about what is good and what is annoying.&lt;br /&gt;
[[Category:Selling Your Library]]&lt;br /&gt;
&lt;br /&gt;
=Technology in Outreach=&lt;br /&gt;
&lt;br /&gt;
== Social Media ==&lt;br /&gt;
&lt;br /&gt;
Social media has been used for marketing and outreach in libraries for some time now, but librarians and professionals in other fields continue to explore ways in which to use them most effectively. With that in mind, refer to the sources below for effective and creative uses of various social media tools for marketing and outreach. Also, check out these tips on generalized best practices for Social Media:&lt;br /&gt;
&lt;br /&gt;
* [http://tametheweb.com/2010/03/18/social-media-best-practices-for-libraries/ Social Media Best Practices for Libraries] by Kasia Grabowska; posted on [http://tametheweb.com/ &amp;quot;Tame the Web&amp;quot;]. This post offers great bite-sized tips for using social media effectively. A few examples? Consider social media as a way to engage users in conversations, not just broadcast information; use trackable links (like bit.ly) so you can see what users are responding to when you post links--this is a good assessment tool.&lt;br /&gt;
* Make it easy for your users to share what they like about your services. Use widgets like [http://sharethis.com/ ShareThis] or [http://www.addthis.com/ AddThis] so your users can easily share resources in your catalog, upcoming events, or library news. test&lt;br /&gt;
&lt;br /&gt;
=== Blogs ===&lt;br /&gt;
&lt;br /&gt;
* [http://www.bastillemarketing.com/2010/02/blog-outreach-still-effective-strategy.html/ Blog Outreach - Still an Effective Strategy?] by [http://www.bastillemarketing.com/ Jenni Brand], CEO of Bastille Marketing. Brand offers an interesting, non-library perspective on &amp;quot;blogger outreach&amp;quot; -- the process of identifying ''other'' institutions' blogs to promote your products/services and how to pitch your products/services to them successfully for inclusion.&lt;br /&gt;
&lt;br /&gt;
=== RSS Feeds ===&lt;br /&gt;
&lt;br /&gt;
[http://en.wikipedia.org/wiki/RSS/ RSS] is a family of XML file formats used to track content updates on websites, blogs, databases, etc. By subscribing to &amp;quot;feeds,&amp;quot; users can access new content through a reader or aggregator, as opposed to visiting each site of interest individually. For a great, plain-language introduction to RSS Feeds, check out the [http://www.commoncraft.com/rss_plain_english/  RSS: In Plain English] Youtube video. &lt;br /&gt;
&lt;br /&gt;
RSS feeds can be used to market library services, reach out to constituents, and connect patrons to collections. The [http://libsuccess.org/index.php?title=RSS/ RSS page] on [http://libsuccess.org/ Library Success, a Best Practices Wiki] lists a number of institutions using RSS to connect patrons with new materials in their collections, as well as a handful of institutions offering RSS feeds for their Events Calendars.  &lt;br /&gt;
&lt;br /&gt;
Promoting and teaching patrons about RSS feeds is an excellent way to assist patrons with managing their information, and also provides a convenient way to encourage patrons to start following feeds produced by your library. It's important for librarians to be aware of the current RSS readers/aggregators available. In the past, two of the most popular readers were Google Reader and Bloglines.&lt;br /&gt;
&lt;br /&gt;
For information on creative uses of RSS Feeds in University libraries, check out the blog [http://www.rss4lib.com/ RSS4Lib]. (In fact, subscribe to its RSS feed!)&lt;br /&gt;
&lt;br /&gt;
=== Facebook ===&lt;br /&gt;
&lt;br /&gt;
There is not much debate these days as to whether or not libraries should have a presence on Facebook -- the question now is how to utilize Facebook most effectively. The authors in the articles and blog posts below offer their opinions.&lt;br /&gt;
&lt;br /&gt;
* [http://kraftylibrarian.com/?p=263/ Libraries: Facebook Group, Fan Page or Friend Your Librarian?] by [http://kraftylibrarian.com/ The Krafty Librarian]&lt;br /&gt;
&lt;br /&gt;
=== Twitter ===&lt;br /&gt;
&lt;br /&gt;
* [http://blog.hubspot.com/blog/tabid/6307/bid/4034/How-to-Use-Twitter-for-Marketing-PR.aspx How to use Twitter for Marketing and PR]. Good post from Hubspot, an internet marketing company.&lt;br /&gt;
* [http://librarianbyday.net/2010/10/15/10-ways-twitter-will-make-you-a-better-employee-better-at-your-job-and-benefit-your-library/ 10 Ways Twitter Will Make You a Better Employee, Better at Your Job and Benefit Your Library] by [http://librarianbyday.net/ Bobbi L. Newman (Librarian by Day)]&lt;br /&gt;
* [http://www.toprankblog.com/2010/05/5steps-twitter-marketing-strategy/ Five Steps to build a Twitter Marketing Strategy] from TopRank Online Marketing Blog.&lt;br /&gt;
&lt;br /&gt;
=== Screencasting / YouTube ===&lt;br /&gt;
&lt;br /&gt;
* [http://www.libsuccess.org/index.php?title=Online_Tutorials/ Online Tutorials (Screencasting)] from [www.libsuccess.org/ Library Success: A Best Practices Wiki]. Excellent overview of available information on software packages and best practices. Pay special attention to the &amp;quot;Blogs/Websites to Watch&amp;quot; and the &amp;quot;Specific Blog Posts/Articles to Check Out.&amp;quot;&lt;br /&gt;
* [http://oedb.org/blogs/ilibrarian/2008/a-quick-guide-to-screencasting-for-libraries/ A Quick Guide to Screencasting for Libraries] posted on [http://oedb.org/blogs/ilibrarian/ iLibrarian]. Although a little dated (August 2008), this post provides a great overview of information on Screencasting, including best practices and various software programs for creating screencasts.&lt;br /&gt;
&lt;br /&gt;
=== Podcasts ===&lt;br /&gt;
&lt;br /&gt;
* [http://libsuccess.org/index.php?title=Podcasting/ Podcasting] from [http://www.libsuccess.org/ Library Success A Best Practices Wiki]. Includes list of libraries creating podcasts and tips for creating effective podcasts.&lt;br /&gt;
&lt;br /&gt;
=== Foursquare ===&lt;br /&gt;
&lt;br /&gt;
Foursquare is one of the newest forms of social media librarians are currently exploring, and folks are using it in a variety of ways. Generally, putting your library on Foursquare is almost guaranteed free marketing. Your students will be &amp;quot;checking in&amp;quot; to your library and, in many cases, sharing it with all of their friends on Foursquare, Facebook, and Twitter. Since users can add tips/comments to any location, Foursquare offers a chance to hear what your users are saying (even if some of it is bad), and to engage with them through response.&lt;br /&gt;
&lt;br /&gt;
* [http://www.davidleeking.com/2010/02/01/foursquare-and-libraries-definitely-something-there/ Foursquare and Libraries -- Definitely Something There!] by [http://www.davidleeking.com/ David Lee King].&lt;br /&gt;
* [http://www.libraryjournal.com/article/CA6725234.html/ Checking In: Location Services for Libraries] by Melissa L. Rethlefsen&lt;br /&gt;
* [http://mashable.com/2009/07/25/foursquare-app/ Foursquare: Why it may be the next Twitter] from [http://mashable.com/ Mashable]. This article was written in March of 2009. Although a bit dated, it gives a great overview of what Foursquare is (sans changes since the time it was written) and how it can be used.&lt;br /&gt;
* [http://dlbrows.tumblr.com/post/212655475/foursquare-and-the-vancouver-public-library/ Foursquare and the Vancouver Public Library] by [dlbrows]&lt;br /&gt;
&lt;br /&gt;
== Gaming as Outreach ==&lt;br /&gt;
&lt;br /&gt;
== Check out what museums are doing ==&lt;br /&gt;
&lt;br /&gt;
Museums often use innovative technologies for marketing and outreach. Most major museums (Smithsonian, Met, etc) have a strong presence in the majority of social media sites listed above. &lt;br /&gt;
&lt;br /&gt;
* [http://www.gosmithsonian.com/ goSmithsonian.com]&lt;/div&gt;</summary>
		<author><name>Kat</name></author>	</entry>

	<entry>
		<id>http://www.libsuccess.org/Marketing</id>
		<title>Marketing</title>
		<link rel="alternate" type="text/html" href="http://www.libsuccess.org/Marketing"/>
				<updated>2011-11-30T13:15:41Z</updated>
		
		<summary type="html">&lt;p&gt;Kat: /* Marketing Tips */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;= Success Stories = &lt;br /&gt;
*[http://www.librariesmatter.com/ Libraries matter] - Check out their brilliant wristband idea and the library success stories on the site.&lt;br /&gt;
*[http://fmp-web.unil.ch/IFLA/ IFLA Success Stories Database] International Federation of Library Associations has set up a database that aims to showcase the value of libraries to society as a whole.&lt;br /&gt;
*[http://www.ohiolink.edu/ostaff/marketing/ OhioLINK Marketing Toolkit] OhioLINK's forum for sharing marketing success stories.&lt;br /&gt;
*[http://www.nzlibraries.com/ Your Library : Inspiration for all New Zealanders] - The [http://www.metronet.org.nz/ MetroNet] group of New Zealand public libraries has commissioned the creation of a national television campaign, that will be screened from 03 July to 28 August 2005.  The campaign uses notable and successful New Zealanders to support all public libraries as warm and intellectual destinations.  No specific libraries are referred to, but the campaign ends with the phrase &amp;quot;Your Libraries: On Site, On Line&amp;quot;. The objective is to increase the profile and usage of New Zealand public libraries through conveying the promise that they are modern, on trend, relevant and inspiring.&lt;br /&gt;
*[http://www.stcharleslibrary.org/ St. Charles Library Cart Capades Bookettes] - A crazy group of librarians from Illinois who push carts down windy streets for fun.&lt;br /&gt;
*[http://www.youtube.com/booktrailers YouTube Book Trailers] - What an interesting way to get people interested in reading! Book trailers are like movie trailers, but for books! You can find them all over the internet now, but here is a site that's featuring them on YouTube. &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
= Marketing Plans =&lt;br /&gt;
*[http://ala.org/ala/pio/campaign/academicresearch/academicresearch.htm @ your library]&lt;br /&gt;
Comprehensive marketing toolkit for academic and research libraries from ALA&lt;br /&gt;
*[http://www.library.american.edu/about/marketing/AU%20Library%20Marketing%20Plan.pdf Sample marketing plan from American University]&lt;br /&gt;
*[http://www.libraries.rutgers.edu/rul/staff/marketing/docs/marketing_plan_2007.shtml Sample plan from Rutgers]&lt;br /&gt;
*[http://ucblibraries.colorado.edu/adminservices/04_05Comms_Outrch_Plan.pdf Sample plan from University of Colorado Boulder]&lt;br /&gt;
*[http://www.library.unlv.edu/external/marketingplan.html Sample marketing plan from University of Nevada, Las Vegas]&lt;br /&gt;
*[http://www.hwwilson.com/jcdawards/jcdwin2008.htm Ideas of great marketing plan from the Winners of the John Cotton Dana awards given by American Library Association every year.]&lt;br /&gt;
&lt;br /&gt;
= Marketing Tips =&lt;br /&gt;
&lt;br /&gt;
The St. Charles Library (IL) has discovered a great community marketing tool - synchronized book cart pushing.  The Bookettes are extremely popular at all local parades, and have even been invited by the students to participate in the high school homecoming parades.  It is a great way to develop a following AND keep the library at the forefront of the community.  Tips: 1) organize early and keep the routine simple the first year; 2) have fun! 3) call the press and invite them to a practice, then get your photo on the front page of the newspaper; 3) create a theme, wear the same color shirts and/or decorate the carts; 4) make sure your wheels are on tight.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
In a corporate library setting, a newsletter distributed by e-mail is an excellent way to market your library, particularly if your library serves several offices or departments in different locations. Some tips for a successful newsletter: 1) Keep it short and snappy; think about the average attention span of someone most likely experiencing e-mail overload. 2) Feature some members of your staff in each edition and don’t be afraid to include a photograph and/or a brief personal profile. Since so many information transactions are done electronically, adding a personal touch is a great way to make a connection. &lt;br /&gt;
3) Highlight a success story. Did the information you provided help someone win an account or contribute significantly to the company’s business? Tell people how. If the person you helped is willing to give a quote, even better! 4) Reiterate that you are here to help and encourage questions and feedback.&lt;br /&gt;
&lt;br /&gt;
Check out GREAT DISPLAYS FOR YOUR LIBRARY STEP BY STEP by Susan P. Phillips.  Published in 2008 by McFarland Publishing, this book includes 46 display ideas that will facilitate marketing your library.  Each display includes background on the topic, the genesis  and specific procedures for mounting.  Categories include: Getting Ready, Authors, Pop Culture, Genres, Traditions, Patriotism, Art &amp;amp; Architecture, Cultures, People, Nature, Pastimes and The Mind.  Ideas for expanding the display for larger spaces are included along with 77 topics for futures displays.  School Library Journal June, 2008 review states &amp;quot;Phillips enthusiasm, creativity, and breadth of personal interests are evident throughout this book.&amp;quot;&lt;br /&gt;
&lt;br /&gt;
==General Tips for Effective Marketing and Outreach==&lt;br /&gt;
&lt;br /&gt;
This wiki addresses ways to use technology for marketing and outreach in libraries. We're referring to marketing and outreach in a very broad sense: promoting and encouraging the use of services, raising awareness, and simply getting services to users where they are. Please add as you see fit!&lt;br /&gt;
&lt;br /&gt;
* Marketing and promotional materials (whether they're using technology or not) aren't just about convincing patrons to use a certain service. It can also be about changing attitudes. For more on this, check out [http://librarymarketing.blogspot.com/2008/01/promotion-its-not-just-for-stuff.html/ Promotion: It's not just for stuff] by [http://librarymarketing.blogspot.com/ Jill Stover Heinze]. &lt;br /&gt;
* Keep in mind that sometimes no amount of marketing and outreach is effective if the service or product being promoted is not something that your users want. Marketing and outreach is important; but the most important thing is creating relevant services designed by engaging in dialogue with your users.&lt;br /&gt;
&lt;br /&gt;
= Blogs/Websites to Watch =&lt;br /&gt;
*[http://www.infonation.ca Info*Nation] - a website designed to promote the library and information professions in Canada (CLA)&lt;br /&gt;
*[http://www.infotoday.com/mls/past.shtml Info Today Marketing Library Services] - a pay-subscription newsletter.  Selected free articles, very timely  and practical&lt;br /&gt;
*[http://librarymarketing.blogspot.com/ Library Marketing - Thinking Outside the Book] - great blog by Jill Stover.&lt;br /&gt;
*[http://www.olc.org/marketing/ Marketing the Library] - a self-paced web-based training from the Ohio Library Council.&lt;br /&gt;
* [http://www.chrisolson.com/marketingtreasures/ Marketing Treasures] - The free electronic newsletter with marketing ideas for information professionals. Published the 3rd Wednesday of each month, it is written by a librarian who is also a library marketing consultant. 12 years of back issues are available as PDF files on the Marketing Treasures web site. There are lots of ideas, resources, and practical advice for library and information service marketers.&lt;br /&gt;
*[http://www.gale.com/free_resources/marketing/index.htm Market Your Library] from Thomson/Gale&lt;br /&gt;
*[http://www.librarianstyle.com/promoteyourlibrary/ Promote Your Library]&lt;br /&gt;
* [http://www.pla.org/ala/pla/plaissues/smartestcardcampaign/smartestcardcampaign.htm Smartest Card Campaign (PLA)] - Goal: To make the library card the most valued and used card in every wallet!&lt;br /&gt;
*[http://www.infotoday.com/mls/nov03/fichter.shtml Why and How to Use Blogs to Promote Your Library's Services] by Darlene Fichter in Marketing Library Services from November/December 2003&lt;br /&gt;
*[http://www.themwordblog.blogspot.com/ The M Word Blog]- Marketing ideas, tips and trends for librarians&lt;br /&gt;
*[http://www.fearless-future.com/wordpress/ Market the Future]- Hip, visual marketing ideas for libraries and non profits&lt;br /&gt;
&lt;br /&gt;
= Specific Blog Posts/Articles to Check Out =&lt;br /&gt;
* Marylaine Block's Ex Libris has an ongoing series [http://marylaine.com/exlibris/xlib253.html|Press, Profit, and Provocation:  Library Promotion for the Over-Educated] by Tia Dobi.  Link is to Part 7 (July 1, 2005); see also the six earlier parts.&lt;br /&gt;
&lt;br /&gt;
* O'Keefe, Claudia. &amp;quot;Publicity 101: How to Promote Your Library's Next Event.&amp;quot;  ''American Libraries'' Vol. 36 No. 6 June/July 2005, 52-55. This article includes a particularly useful sidebar on writing a compelling press release.  If you are an ALA member, you can view this article on the ''American Libraries'' site by [http://www.ala.org/ala/alonline/alonlineebrary/alonlineebrary.htm searching the archive] and using the ebrary reader.&lt;br /&gt;
&lt;br /&gt;
*McCracken, Linda D. and Zeiher, Lynne. ''The Library Book Cart Precision Drill Team Manual''. McFarland &amp;amp; Company. 168 pages.&lt;br /&gt;
&lt;br /&gt;
*[http://librarianinblack.typepad.com/onlineoutreach/index.html Reaching Patrons: Online Outreach for Public Libraries] is a slideshow presentation by Sarah Houghton-Jan with a 20-point checklist.  It emphasizes libraries going to the new online locations to find clientel.&lt;br /&gt;
&lt;br /&gt;
*[http://ricklibrarian.blogspot.com/2007/02/libraries-retail-customer-service-model.html Libraries, Retail, and Feel Good Marketing] A discussion about what is good and what is annoying.&lt;br /&gt;
[[Category:Selling Your Library]]&lt;/div&gt;</summary>
		<author><name>Kat</name></author>	</entry>

	<entry>
		<id>http://www.libsuccess.org/Online_Games_for_Information_Literacy</id>
		<title>Online Games for Information Literacy</title>
		<link rel="alternate" type="text/html" href="http://www.libsuccess.org/Online_Games_for_Information_Literacy"/>
				<updated>2011-11-30T13:13:23Z</updated>
		
		<summary type="html">&lt;p&gt;Kat: Created page with &amp;quot; *Bibliobouts: students compete to see who can build the best bibliography; takes place over course of semester&amp;quot;&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;&lt;br /&gt;
*Bibliobouts: students compete to see who can build the best bibliography; takes place over course of semester&lt;/div&gt;</summary>
		<author><name>Kat</name></author>	</entry>

	<entry>
		<id>http://www.libsuccess.org/Library_Success:_A_Best_Practices_Wiki</id>
		<title>Library Success: A Best Practices Wiki</title>
		<link rel="alternate" type="text/html" href="http://www.libsuccess.org/Library_Success:_A_Best_Practices_Wiki"/>
				<updated>2011-11-30T13:12:24Z</updated>
		
		<summary type="html">&lt;p&gt;Kat: /* Reference Services and Information Literacy */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;{{TOCright}}&lt;br /&gt;
=  Introduction =&lt;br /&gt;
&lt;br /&gt;
Welcome to Library Success: A Best Practices Wiki. This wiki was created to be a one-stop shop for great ideas and information for all types of librarians. All over the world, librarians are developing successful programs and doing innovative things with technology that no one outside of their library knows about.  There are lots of great blogs out there sharing information about the profession, but there is no one place where all of this information is collected and organized.  That's what we're trying to do.&lt;br /&gt;
&lt;br /&gt;
If you've done something at your library that you consider a success, please [http://meta.wikimedia.org/wiki/Help:Editing write about it in the wiki] or provide a link to outside coverage.  If you have materials that would be helpful to other librarians, add them to the wiki.  And if you know of a librarian or a library that is doing something great, feel free to include information or links to it.  Basically, if you know of anything that might be useful to other librarians (including useful websites), this is the place to put it.  I hope this wiki will be a venue where people can share ideas with one another, and where librarians can learn to replicate the successes of other libraries.&lt;br /&gt;
&lt;br /&gt;
This wiki is not run by any commercial entity and does not represent any commercial interests. For those wishing to use content in the wiki, the wiki itself (and all the content contained herein) is licensed under the [http://creativecommons.org/licenses/by-nc-sa/2.5/ Attribution-NonCommercial-ShareAlike] Creative Commons License. Please familiarize yourself with the license before using any of the content on your own site.&lt;br /&gt;
&lt;br /&gt;
'''Anyone''' who wants to add to or edit topics on the wiki can do it. You don't need to ask before making a change -- this wiki belongs to the community of librarians who use it.  If you have any technical questions about the wiki, please contact its creator, [http://meredith.wolfwater.com/wordpress/looking-for-me/ Meredith Farkas]. Questions about specific content in the wiki should be directed to that individual author. &lt;br /&gt;
&lt;br /&gt;
If you are going to link to this wiki, please use the following URL:&lt;br /&gt;
&lt;br /&gt;
[http://www.libsuccess.org/ http://www.libsuccess.org/]&lt;br /&gt;
&lt;br /&gt;
Logo designed by [[User:Crios|Christopher Rios]] and Zandra Vlahakis.&lt;br /&gt;
&lt;br /&gt;
= Join the Community =&lt;br /&gt;
&lt;br /&gt;
Just create an account to start adding and editing content on the wiki. Please enter your e-mail address when you create an account and you will be sent a link to confirm your address (after which you will be able to edit the wiki). &lt;br /&gt;
&lt;br /&gt;
When you register for this wiki, you can then add to your own user profile page.  Please add your profile to the [[Wiki User List]] so we can all get to know each other!&lt;br /&gt;
&lt;br /&gt;
'''Note:''' If you are going to add to the list of recommended vendors or software, please put your name on your recommendation so we know that it's not from a vendor.  From here on in, we will have to delete any '''new''' vendor/software recommendations that do not have the author identified. &lt;br /&gt;
&lt;br /&gt;
If you want to see recent changes made to the wiki, visit [http://www.libsuccess.org/index.php?title=Special:Recentchanges Recent Changes]. There is also an [http://www.libsuccess.org/index.php?title=Special:Recentchanges&amp;amp;feed=rss RSS Feed] for the Recent Changes page...&lt;br /&gt;
&lt;br /&gt;
= Categories =&lt;br /&gt;
Check out the [[Categories|alphabetized list of categories]] with alphabetized lists of articles in each category.&lt;br /&gt;
&lt;br /&gt;
If you add a new category, please add it to this list on the main page so people can easily find it.  You can also add new pages off of the pages in each category (subpages). For example, if you want to go into depth with a &amp;quot;success story&amp;quot; about gaming, you can create another page for the details on the success story and just put a little teaser or title on the gaming page (with a link). &lt;br /&gt;
&lt;br /&gt;
''You can easily add a new page by putting the title of the new page inside double brackets on the front page (you can see the formatting when you go to edit this page).  Then, when you click on that link, you will be taken to a new page that you can add to.''&lt;br /&gt;
&lt;br /&gt;
== Community ==&lt;br /&gt;
*[[Special:Recentchanges | Recent Changes Page]]&lt;br /&gt;
*[[Tips page]] for getting started on the right foot&lt;br /&gt;
*[[Guidelines|Guidelines for Wiki Use]]&lt;br /&gt;
*[[Wiki User List]]&lt;br /&gt;
*[[Librarians who IM]]&lt;br /&gt;
&lt;br /&gt;
== Management and Leadership ==&lt;br /&gt;
*[[Communications - Internal and External]]&lt;br /&gt;
*[[Human Resources and Labor Management]]&lt;br /&gt;
*[[Leadership Development and Education]]&lt;br /&gt;
*[[Management Ethics]]&lt;br /&gt;
*[[Organizational Culture and Knowledge]]&lt;br /&gt;
*[[Organizational Structure]]&lt;br /&gt;
*[[Pipeline: Future Professionals]]&lt;br /&gt;
*[[Project Planning and Development]]&lt;br /&gt;
*[[Public Policies: Resources for Policy Creation and Review]]&lt;br /&gt;
*[[Strategy, Vision, and Focus]]&lt;br /&gt;
*[[Team Building]]&lt;br /&gt;
&lt;br /&gt;
== Materials Selection and Collection Maintenance ==&lt;br /&gt;
*[[Selecting Materials for Libraries]]&lt;br /&gt;
*[[Organizing Library Collections]]&lt;br /&gt;
*[[Weeding Library Collections]]&lt;br /&gt;
&lt;br /&gt;
== Professional ==&lt;br /&gt;
*[[Conferences and Continuing Education Opportunities]] &lt;br /&gt;
*[[Keeping Up With the Profession]] &lt;br /&gt;
*[[Looking for a Job]]&lt;br /&gt;
*[[Publishing and Speaking]] &lt;br /&gt;
*[[Self-Promotion Tips for New Librarians]]&lt;br /&gt;
*[[Workplace Organizing]]&lt;br /&gt;
&lt;br /&gt;
== Programming ==&lt;br /&gt;
*[[Programs for Adults]]&lt;br /&gt;
*[[Programs for Kids &amp;amp; Teens]]&lt;br /&gt;
** [[Gaming]]&lt;br /&gt;
&lt;br /&gt;
== Readers' Advisory ==&lt;br /&gt;
*[[Definition]]&lt;br /&gt;
*[[Book Discussion Group Resources]]&lt;br /&gt;
*[[Leading book groups]]&lt;br /&gt;
*[[Recommending books]]&lt;br /&gt;
*[[Writing Reviews for Open WorldCat]]&lt;br /&gt;
&lt;br /&gt;
== Reference Services and Information Literacy == &lt;br /&gt;
*[[Free Online Reference Resources]] &lt;br /&gt;
*[[Future of Reference Service]]&lt;br /&gt;
*[[Information Literacy]]&lt;br /&gt;
**[[Literacy Programs]]&lt;br /&gt;
*[[Online Games for Information Literacy]]&lt;br /&gt;
*[[Online Reference]] (IM, Web-based, etc.) &lt;br /&gt;
*[[Online Tutorials]] (incl Screencasting)&lt;br /&gt;
*[[Radical Reference]] &lt;br /&gt;
*[[Subject Guides]]&lt;br /&gt;
*[[Traditional Reference Services]]&lt;br /&gt;
*[[Library FAQ]]&lt;br /&gt;
&lt;br /&gt;
== Resource Sharing ==&lt;br /&gt;
*[[Consortia]]&lt;br /&gt;
*[[Physical Delivery or Courier Services]]&lt;br /&gt;
*[[ShareILL]]&lt;br /&gt;
&lt;br /&gt;
== Selling Your Library ==&lt;br /&gt;
*[[Annual Reports]]&lt;br /&gt;
*[[Branding]]&lt;br /&gt;
*[[Demonstrating Impact, Value and ROI]]&lt;br /&gt;
*[[Displays]]&lt;br /&gt;
*[[Fundraising]]&lt;br /&gt;
*[[Marketing]] &lt;br /&gt;
*[[Newspaper columns and blogs]]&lt;br /&gt;
*[[Promotions]]&lt;br /&gt;
&lt;br /&gt;
== Services to Specific Groups ==&lt;br /&gt;
*[[Library Services in Academic Institutions]]&lt;br /&gt;
*[[Library Services in Schools]]&lt;br /&gt;
*[[Library Services for Homeschoolers]]&lt;br /&gt;
*[[Services for Distance Learners]] &lt;br /&gt;
*[[Services for the Disabled]] &lt;br /&gt;
*[[Services for Older Adults]] &lt;br /&gt;
*[[Services for the Housebound]]&lt;br /&gt;
*[[Services for First Year Students]] &lt;br /&gt;
*[[Services in a Multi-lingual Environment]]&lt;br /&gt;
*[[Services for the Poor and Homeless]] &lt;br /&gt;
*[[Services for Teens]]&lt;br /&gt;
*[[Libraries Services in Rural, Native, and Tribal Libraries]]&lt;br /&gt;
*[[Services for the Imprisoned]]&lt;br /&gt;
*[[Mobile Library Services for people remote from main library.]]&lt;br /&gt;
*[[Services for Health Information Consumers]]&lt;br /&gt;
&lt;br /&gt;
== Training and Development for Librarians ==&lt;br /&gt;
*[[Library Schools]]&lt;br /&gt;
*[[Online Training Resources for Librarians]]&lt;br /&gt;
*[[Resources for Library &amp;amp; Information Technology students]]&lt;br /&gt;
*[[Staff Training]]&lt;br /&gt;
*[[Work Like A Patron Day]]&lt;br /&gt;
* [http://wikis.ala.org/acrl/index.php/IS/Continuing_Education ACRL IS 'Sponsors of Continuing Education Programs for Library Instruction]&lt;br /&gt;
&lt;br /&gt;
== Technology ==&lt;br /&gt;
&lt;br /&gt;
=== Access ===&lt;br /&gt;
*[[Cataloging]]&lt;br /&gt;
*[[Digitization]] &lt;br /&gt;
*[[Electronic Databases]] &lt;br /&gt;
*[[Institutional Repositories]]&lt;br /&gt;
*[[Improving Access]] (open_url, metasearch, metadata harvesting, etc.) &lt;br /&gt;
*[[Library Systems]] (integrated systems, automated systems, circulation systems]&lt;br /&gt;
*[[M-Libraries]] (mobile access to library resources - cell phones, PDAs, mp3 players, etc)&lt;br /&gt;
*[[Online Library Card Registration and e-Card Services]]&lt;br /&gt;
*[[OPACs]] &lt;br /&gt;
*[[Physical Delivery or Courier Services]]&lt;br /&gt;
*[[Public Access Computer Management]]&lt;br /&gt;
*[[Web Browser Extensions]]&lt;br /&gt;
*[[Web Services]]&lt;br /&gt;
*[[Widgets]] (desktop tools, usually based on JavaScript)&lt;br /&gt;
&lt;br /&gt;
=== Implementing Tech in the Library ===&lt;br /&gt;
*[[Accessibility]] - general hardware and software technologies and information (not Web-specific)&lt;br /&gt;
*[[Grants for Technology Projects]]&lt;br /&gt;
*[[M-Libraries]]&lt;br /&gt;
*[[Open Source Software|Free/Open Source Software]] &lt;br /&gt;
*[[PLA TechNotes]]&lt;br /&gt;
*[[Providing Technology to Patrons]] (computers, wifi, iPods, etc.)&lt;br /&gt;
*[[Radio Frequency Identification (RFID)]]&lt;br /&gt;
*[[Room Reservation Systems]]&lt;br /&gt;
*[[Self Checkout]]&lt;br /&gt;
*[http://www.libsuccess.org/index.php?title=Online_Reference#Libraries_Offering_SMS_Reference_Services SMS or Short Messaging Service]&lt;br /&gt;
*[[Technology in Library Instruction]]&lt;br /&gt;
*[[Technology Planning]]&lt;br /&gt;
*[[Videoconferencing]]&lt;br /&gt;
*[[Virtual Worlds]]&lt;br /&gt;
*[[VoIP|Voice over IP (VoIP)]]&lt;br /&gt;
*[[Website Design]]&lt;br /&gt;
**[[Calendars]]&lt;br /&gt;
**[[Content Management Systems (CMS)]]&lt;br /&gt;
**[[Google My Maps]]&lt;br /&gt;
**[[M-Libraries]] - Libraries with a Mobile Website&lt;br /&gt;
**[[Podcasting]]&lt;br /&gt;
**[[Web Statistics Packages]]&lt;br /&gt;
**[[Web Tips and Tricks]]&lt;br /&gt;
&lt;br /&gt;
=== Information Sharing and Education ===&lt;br /&gt;
*[[Collaborative Tools in Libraries]]&lt;br /&gt;
**[[Blogs]]&lt;br /&gt;
**[[RSS]]&lt;br /&gt;
**[[Microblogging]] / [[Twitter]]&lt;br /&gt;
**[[Wikis]]&lt;br /&gt;
**[[Social Bookmarking]]&lt;br /&gt;
*[[Courseware]] (Blackboard, WebCT, Angel, etc.)&lt;br /&gt;
*[[Learning 2.0 Program]]&lt;br /&gt;
*[[Management of the WSF Information]]&lt;br /&gt;
*[[Online Communities]]&lt;br /&gt;
*[[Personal start-page tools]]&lt;br /&gt;
*[[Podcasting]]&lt;br /&gt;
*[[Search Engines]]&lt;br /&gt;
*[[Social Networking Software]]&lt;br /&gt;
&lt;br /&gt;
== UnConferences ==&lt;br /&gt;
*[http://www.infocamp.info InfoCamp] - Seattle, WA, October 10-11, 2009&lt;br /&gt;
*[[Library Camp]] - Ann Arbor, MI March 20, 2008&lt;br /&gt;
*[[Newbie unConference]] - Southfield MI, June 13, 2009&lt;br /&gt;
*[http://onebiglibrary.yorku.ca/index.php?title=Main_Page One Big Library] - Toronto, ON, June 27, 2008&lt;br /&gt;
*[[Tech Camp unConference]]  - East Lansing, MI, May 15, 2009&lt;br /&gt;
* Information Literacy from Birth to Earth: An Unconference http://2011tlaunconference.wiki.zoho.com/HomePage.html Texas Library Association, April 2, 2011&lt;br /&gt;
&lt;br /&gt;
== Working Together ==&lt;br /&gt;
*[[Successful Collaborations]] &lt;br /&gt;
&lt;br /&gt;
= Need help? =&lt;br /&gt;
&lt;br /&gt;
Please visit the [http://en.wikipedia.org/wiki/Help:Editing#Basic_text_formatting Wikipedia Style Guide] for instructions on how to format text in the wiki. Another great way to figure out how to do things in the wiki is to click edit on a certain page and see how things are formatted. Check this [[tips page]] if you're new to wikis and just want a quick intro on how to get started.&lt;br /&gt;
&lt;br /&gt;
'''Not seeing the stuff you added?''' Try this [[caching problem|fix]].&lt;br /&gt;
&lt;br /&gt;
Any questions? Contact [http://meredith.wolfwater.com/wordpress/looking-for-me/ Meredith Farkas].&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
[[Category:Community]]&lt;/div&gt;</summary>
		<author><name>Kat</name></author>	</entry>

	<entry>
		<id>http://www.libsuccess.org/Library_Success:_A_Best_Practices_Wiki</id>
		<title>Library Success: A Best Practices Wiki</title>
		<link rel="alternate" type="text/html" href="http://www.libsuccess.org/Library_Success:_A_Best_Practices_Wiki"/>
				<updated>2011-11-30T13:07:51Z</updated>
		
		<summary type="html">&lt;p&gt;Kat: /* Implementing Tech in the Library */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;{{TOCright}}&lt;br /&gt;
=  Introduction =&lt;br /&gt;
&lt;br /&gt;
Welcome to Library Success: A Best Practices Wiki. This wiki was created to be a one-stop shop for great ideas and information for all types of librarians. All over the world, librarians are developing successful programs and doing innovative things with technology that no one outside of their library knows about.  There are lots of great blogs out there sharing information about the profession, but there is no one place where all of this information is collected and organized.  That's what we're trying to do.&lt;br /&gt;
&lt;br /&gt;
If you've done something at your library that you consider a success, please [http://meta.wikimedia.org/wiki/Help:Editing write about it in the wiki] or provide a link to outside coverage.  If you have materials that would be helpful to other librarians, add them to the wiki.  And if you know of a librarian or a library that is doing something great, feel free to include information or links to it.  Basically, if you know of anything that might be useful to other librarians (including useful websites), this is the place to put it.  I hope this wiki will be a venue where people can share ideas with one another, and where librarians can learn to replicate the successes of other libraries.&lt;br /&gt;
&lt;br /&gt;
This wiki is not run by any commercial entity and does not represent any commercial interests. For those wishing to use content in the wiki, the wiki itself (and all the content contained herein) is licensed under the [http://creativecommons.org/licenses/by-nc-sa/2.5/ Attribution-NonCommercial-ShareAlike] Creative Commons License. Please familiarize yourself with the license before using any of the content on your own site.&lt;br /&gt;
&lt;br /&gt;
'''Anyone''' who wants to add to or edit topics on the wiki can do it. You don't need to ask before making a change -- this wiki belongs to the community of librarians who use it.  If you have any technical questions about the wiki, please contact its creator, [http://meredith.wolfwater.com/wordpress/looking-for-me/ Meredith Farkas]. Questions about specific content in the wiki should be directed to that individual author. &lt;br /&gt;
&lt;br /&gt;
If you are going to link to this wiki, please use the following URL:&lt;br /&gt;
&lt;br /&gt;
[http://www.libsuccess.org/ http://www.libsuccess.org/]&lt;br /&gt;
&lt;br /&gt;
Logo designed by [[User:Crios|Christopher Rios]] and Zandra Vlahakis.&lt;br /&gt;
&lt;br /&gt;
= Join the Community =&lt;br /&gt;
&lt;br /&gt;
Just create an account to start adding and editing content on the wiki. Please enter your e-mail address when you create an account and you will be sent a link to confirm your address (after which you will be able to edit the wiki). &lt;br /&gt;
&lt;br /&gt;
When you register for this wiki, you can then add to your own user profile page.  Please add your profile to the [[Wiki User List]] so we can all get to know each other!&lt;br /&gt;
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'''Note:''' If you are going to add to the list of recommended vendors or software, please put your name on your recommendation so we know that it's not from a vendor.  From here on in, we will have to delete any '''new''' vendor/software recommendations that do not have the author identified. &lt;br /&gt;
&lt;br /&gt;
If you want to see recent changes made to the wiki, visit [http://www.libsuccess.org/index.php?title=Special:Recentchanges Recent Changes]. There is also an [http://www.libsuccess.org/index.php?title=Special:Recentchanges&amp;amp;feed=rss RSS Feed] for the Recent Changes page...&lt;br /&gt;
&lt;br /&gt;
= Categories =&lt;br /&gt;
Check out the [[Categories|alphabetized list of categories]] with alphabetized lists of articles in each category.&lt;br /&gt;
&lt;br /&gt;
If you add a new category, please add it to this list on the main page so people can easily find it.  You can also add new pages off of the pages in each category (subpages). For example, if you want to go into depth with a &amp;quot;success story&amp;quot; about gaming, you can create another page for the details on the success story and just put a little teaser or title on the gaming page (with a link). &lt;br /&gt;
&lt;br /&gt;
''You can easily add a new page by putting the title of the new page inside double brackets on the front page (you can see the formatting when you go to edit this page).  Then, when you click on that link, you will be taken to a new page that you can add to.''&lt;br /&gt;
&lt;br /&gt;
== Community ==&lt;br /&gt;
*[[Special:Recentchanges | Recent Changes Page]]&lt;br /&gt;
*[[Tips page]] for getting started on the right foot&lt;br /&gt;
*[[Guidelines|Guidelines for Wiki Use]]&lt;br /&gt;
*[[Wiki User List]]&lt;br /&gt;
*[[Librarians who IM]]&lt;br /&gt;
&lt;br /&gt;
== Management and Leadership ==&lt;br /&gt;
*[[Communications - Internal and External]]&lt;br /&gt;
*[[Human Resources and Labor Management]]&lt;br /&gt;
*[[Leadership Development and Education]]&lt;br /&gt;
*[[Management Ethics]]&lt;br /&gt;
*[[Organizational Culture and Knowledge]]&lt;br /&gt;
*[[Organizational Structure]]&lt;br /&gt;
*[[Pipeline: Future Professionals]]&lt;br /&gt;
*[[Project Planning and Development]]&lt;br /&gt;
*[[Public Policies: Resources for Policy Creation and Review]]&lt;br /&gt;
*[[Strategy, Vision, and Focus]]&lt;br /&gt;
*[[Team Building]]&lt;br /&gt;
&lt;br /&gt;
== Materials Selection and Collection Maintenance ==&lt;br /&gt;
*[[Selecting Materials for Libraries]]&lt;br /&gt;
*[[Organizing Library Collections]]&lt;br /&gt;
*[[Weeding Library Collections]]&lt;br /&gt;
&lt;br /&gt;
== Professional ==&lt;br /&gt;
*[[Conferences and Continuing Education Opportunities]] &lt;br /&gt;
*[[Keeping Up With the Profession]] &lt;br /&gt;
*[[Looking for a Job]]&lt;br /&gt;
*[[Publishing and Speaking]] &lt;br /&gt;
*[[Self-Promotion Tips for New Librarians]]&lt;br /&gt;
*[[Workplace Organizing]]&lt;br /&gt;
&lt;br /&gt;
== Programming ==&lt;br /&gt;
*[[Programs for Adults]]&lt;br /&gt;
*[[Programs for Kids &amp;amp; Teens]]&lt;br /&gt;
** [[Gaming]]&lt;br /&gt;
&lt;br /&gt;
== Readers' Advisory ==&lt;br /&gt;
*[[Definition]]&lt;br /&gt;
*[[Book Discussion Group Resources]]&lt;br /&gt;
*[[Leading book groups]]&lt;br /&gt;
*[[Recommending books]]&lt;br /&gt;
*[[Writing Reviews for Open WorldCat]]&lt;br /&gt;
&lt;br /&gt;
== Reference Services and Information Literacy == &lt;br /&gt;
*[[Free Online Reference Resources]] &lt;br /&gt;
*[[Future of Reference Service]]&lt;br /&gt;
*[[Information Literacy]]&lt;br /&gt;
**[[Literacy Programs]]&lt;br /&gt;
*[[Online Reference]] (IM, Web-based, etc.) &lt;br /&gt;
*[[Online Tutorials]] (incl Screencasting)&lt;br /&gt;
*[[Radical Reference]] &lt;br /&gt;
*[[Subject Guides]]&lt;br /&gt;
*[[Traditional Reference Services]]&lt;br /&gt;
*[[Library FAQ]]&lt;br /&gt;
&lt;br /&gt;
== Resource Sharing ==&lt;br /&gt;
*[[Consortia]]&lt;br /&gt;
*[[Physical Delivery or Courier Services]]&lt;br /&gt;
*[[ShareILL]]&lt;br /&gt;
&lt;br /&gt;
== Selling Your Library ==&lt;br /&gt;
*[[Annual Reports]]&lt;br /&gt;
*[[Branding]]&lt;br /&gt;
*[[Demonstrating Impact, Value and ROI]]&lt;br /&gt;
*[[Displays]]&lt;br /&gt;
*[[Fundraising]]&lt;br /&gt;
*[[Marketing]] &lt;br /&gt;
*[[Newspaper columns and blogs]]&lt;br /&gt;
*[[Promotions]]&lt;br /&gt;
&lt;br /&gt;
== Services to Specific Groups ==&lt;br /&gt;
*[[Library Services in Academic Institutions]]&lt;br /&gt;
*[[Library Services in Schools]]&lt;br /&gt;
*[[Library Services for Homeschoolers]]&lt;br /&gt;
*[[Services for Distance Learners]] &lt;br /&gt;
*[[Services for the Disabled]] &lt;br /&gt;
*[[Services for Older Adults]] &lt;br /&gt;
*[[Services for the Housebound]]&lt;br /&gt;
*[[Services for First Year Students]] &lt;br /&gt;
*[[Services in a Multi-lingual Environment]]&lt;br /&gt;
*[[Services for the Poor and Homeless]] &lt;br /&gt;
*[[Services for Teens]]&lt;br /&gt;
*[[Libraries Services in Rural, Native, and Tribal Libraries]]&lt;br /&gt;
*[[Services for the Imprisoned]]&lt;br /&gt;
*[[Mobile Library Services for people remote from main library.]]&lt;br /&gt;
*[[Services for Health Information Consumers]]&lt;br /&gt;
&lt;br /&gt;
== Training and Development for Librarians ==&lt;br /&gt;
*[[Library Schools]]&lt;br /&gt;
*[[Online Training Resources for Librarians]]&lt;br /&gt;
*[[Resources for Library &amp;amp; Information Technology students]]&lt;br /&gt;
*[[Staff Training]]&lt;br /&gt;
*[[Work Like A Patron Day]]&lt;br /&gt;
* [http://wikis.ala.org/acrl/index.php/IS/Continuing_Education ACRL IS 'Sponsors of Continuing Education Programs for Library Instruction]&lt;br /&gt;
&lt;br /&gt;
== Technology ==&lt;br /&gt;
&lt;br /&gt;
=== Access ===&lt;br /&gt;
*[[Cataloging]]&lt;br /&gt;
*[[Digitization]] &lt;br /&gt;
*[[Electronic Databases]] &lt;br /&gt;
*[[Institutional Repositories]]&lt;br /&gt;
*[[Improving Access]] (open_url, metasearch, metadata harvesting, etc.) &lt;br /&gt;
*[[Library Systems]] (integrated systems, automated systems, circulation systems]&lt;br /&gt;
*[[M-Libraries]] (mobile access to library resources - cell phones, PDAs, mp3 players, etc)&lt;br /&gt;
*[[Online Library Card Registration and e-Card Services]]&lt;br /&gt;
*[[OPACs]] &lt;br /&gt;
*[[Physical Delivery or Courier Services]]&lt;br /&gt;
*[[Public Access Computer Management]]&lt;br /&gt;
*[[Web Browser Extensions]]&lt;br /&gt;
*[[Web Services]]&lt;br /&gt;
*[[Widgets]] (desktop tools, usually based on JavaScript)&lt;br /&gt;
&lt;br /&gt;
=== Implementing Tech in the Library ===&lt;br /&gt;
*[[Accessibility]] - general hardware and software technologies and information (not Web-specific)&lt;br /&gt;
*[[Grants for Technology Projects]]&lt;br /&gt;
*[[M-Libraries]]&lt;br /&gt;
*[[Open Source Software|Free/Open Source Software]] &lt;br /&gt;
*[[PLA TechNotes]]&lt;br /&gt;
*[[Providing Technology to Patrons]] (computers, wifi, iPods, etc.)&lt;br /&gt;
*[[Radio Frequency Identification (RFID)]]&lt;br /&gt;
*[[Room Reservation Systems]]&lt;br /&gt;
*[[Self Checkout]]&lt;br /&gt;
*[http://www.libsuccess.org/index.php?title=Online_Reference#Libraries_Offering_SMS_Reference_Services SMS or Short Messaging Service]&lt;br /&gt;
*[[Technology in Library Instruction]]&lt;br /&gt;
*[[Technology Planning]]&lt;br /&gt;
*[[Videoconferencing]]&lt;br /&gt;
*[[Virtual Worlds]]&lt;br /&gt;
*[[VoIP|Voice over IP (VoIP)]]&lt;br /&gt;
*[[Website Design]]&lt;br /&gt;
**[[Calendars]]&lt;br /&gt;
**[[Content Management Systems (CMS)]]&lt;br /&gt;
**[[Google My Maps]]&lt;br /&gt;
**[[M-Libraries]] - Libraries with a Mobile Website&lt;br /&gt;
**[[Podcasting]]&lt;br /&gt;
**[[Web Statistics Packages]]&lt;br /&gt;
**[[Web Tips and Tricks]]&lt;br /&gt;
&lt;br /&gt;
=== Information Sharing and Education ===&lt;br /&gt;
*[[Collaborative Tools in Libraries]]&lt;br /&gt;
**[[Blogs]]&lt;br /&gt;
**[[RSS]]&lt;br /&gt;
**[[Microblogging]] / [[Twitter]]&lt;br /&gt;
**[[Wikis]]&lt;br /&gt;
**[[Social Bookmarking]]&lt;br /&gt;
*[[Courseware]] (Blackboard, WebCT, Angel, etc.)&lt;br /&gt;
*[[Learning 2.0 Program]]&lt;br /&gt;
*[[Management of the WSF Information]]&lt;br /&gt;
*[[Online Communities]]&lt;br /&gt;
*[[Personal start-page tools]]&lt;br /&gt;
*[[Podcasting]]&lt;br /&gt;
*[[Search Engines]]&lt;br /&gt;
*[[Social Networking Software]]&lt;br /&gt;
&lt;br /&gt;
== UnConferences ==&lt;br /&gt;
*[http://www.infocamp.info InfoCamp] - Seattle, WA, October 10-11, 2009&lt;br /&gt;
*[[Library Camp]] - Ann Arbor, MI March 20, 2008&lt;br /&gt;
*[[Newbie unConference]] - Southfield MI, June 13, 2009&lt;br /&gt;
*[http://onebiglibrary.yorku.ca/index.php?title=Main_Page One Big Library] - Toronto, ON, June 27, 2008&lt;br /&gt;
*[[Tech Camp unConference]]  - East Lansing, MI, May 15, 2009&lt;br /&gt;
* Information Literacy from Birth to Earth: An Unconference http://2011tlaunconference.wiki.zoho.com/HomePage.html Texas Library Association, April 2, 2011&lt;br /&gt;
&lt;br /&gt;
== Working Together ==&lt;br /&gt;
*[[Successful Collaborations]] &lt;br /&gt;
&lt;br /&gt;
= Need help? =&lt;br /&gt;
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Please visit the [http://en.wikipedia.org/wiki/Help:Editing#Basic_text_formatting Wikipedia Style Guide] for instructions on how to format text in the wiki. Another great way to figure out how to do things in the wiki is to click edit on a certain page and see how things are formatted. Check this [[tips page]] if you're new to wikis and just want a quick intro on how to get started.&lt;br /&gt;
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'''Not seeing the stuff you added?''' Try this [[caching problem|fix]].&lt;br /&gt;
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Any questions? Contact [http://meredith.wolfwater.com/wordpress/looking-for-me/ Meredith Farkas].&lt;br /&gt;
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[[Category:Community]]&lt;/div&gt;</summary>
		<author><name>Kat</name></author>	</entry>

	<entry>
		<id>http://www.libsuccess.org/Technology_in_Library_Instruction</id>
		<title>Technology in Library Instruction</title>
		<link rel="alternate" type="text/html" href="http://www.libsuccess.org/Technology_in_Library_Instruction"/>
				<updated>2011-11-30T13:06:51Z</updated>
		
		<summary type="html">&lt;p&gt;Kat: Created page with &amp;quot;This page includes information on different ways to use technology to enhance library instruction. This page focuses primarily on face-to-face instruction, but be sure to check o...&amp;quot;&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;This page includes information on different ways to use technology to enhance library instruction. This page focuses primarily on face-to-face instruction, but be sure to check out our page on technology in online instructional settings, too.  Much of the content on this page could work for online instruction, as well.&lt;br /&gt;
&lt;br /&gt;
Please add your own knowledge and experience.&lt;br /&gt;
&lt;br /&gt;
*&amp;quot;Using Technology as a Learning Tool, Not Just a Cool New Thing&amp;quot;: a nice article from Educause demonstrating the increasing role of technology in instruction [http://www.educause.edu/Resources/EducatingtheNetGeneration/UsingTechnologyasaLearningTool/6060 http://www.educause.edu/Resources/EducatingtheNetGeneration/UsingTechnologyasaLearningTool/6060] &lt;br /&gt;
&lt;br /&gt;
==Internet (general)==&lt;br /&gt;
&lt;br /&gt;
===Biased Websites/Hoax Websites===&lt;br /&gt;
&lt;br /&gt;
*[http://www.philb.com/fakesites.htm Phil Bradley's Fake Websites] - a good list of fake/spoof websites compiled by Phil Bradley - Internet Consultant.&lt;br /&gt;
*[http://www.delicious.com/sjardine/hoax Spencer Jardine's list of hoax sites] - posted on the ili-l listserv. &lt;br /&gt;
*[http://martinlutherking.org martinlutherking.org] - actually sponsored by a white pride group once you investigate&lt;br /&gt;
*[http://www.dhmo.org/ Dihydrogen Monoxide Homepage]  - a spoof site that talks about the danger of “dhmo” – which is water&lt;br /&gt;
*[http://www.rythospital.com/ RYT Hospital] - male pregnancies, etc.&lt;br /&gt;
*[http://www.ovaprima.org/ Ova Prima Foundation] - scientific “proof” that the egg came first&lt;br /&gt;
*[http://www.allaboutexplorers.com All About Explorers] - made to show how looks can be deceiving&lt;br /&gt;
*[http://www.malepregnancy.com malepregnancy.com]&lt;br /&gt;
*[http://www.petsorfood.com Pets or Food]&lt;br /&gt;
*[http://www.rense.com/general67/vacc.htm Rense.com article on vaccines, autism, and gulf war syndrome]&lt;br /&gt;
*[http://www.conservapedia.com/ Conservapedia] - this is more of a site with extreme bias than a hoax site, but useful for teaching, nonetheless.&lt;br /&gt;
*[http://panexa.com Panexa] - a website satirizing the pharmaceutical industry.&lt;br /&gt;
*[http://www.zapatopi.net/treeoctopus Pacific Northwest Tree Octopus] -- a website calling to protect a non-existent creature.&lt;br /&gt;
*[http://www.dowethics.com Dow Ethics]&lt;br /&gt;
*[http://www.bidstrup.com/marriage.htm http://www.bidstrup.com/marriage.htm]&lt;br /&gt;
*[http://thedogisland.com The Dog Island]&lt;br /&gt;
&lt;br /&gt;
===Concept Mapping===&lt;br /&gt;
&lt;br /&gt;
*[http://bubbl.us/ bubbl.us]&lt;br /&gt;
*[http://www.mywebspiration.com/ My Webspiration]&lt;br /&gt;
*[http://www.mind42.com/ www.mind42.com]&lt;br /&gt;
*[http://www.mindomo.com/ Mindomo]. Mind Mapping and Brainstorming Software. Check out [http://www.mindomo.com/view.htm?m=891f93b6646d43d89c11b158cdb5065b an example of what it can do].&lt;br /&gt;
*[http://prezi.com/ Prezi]&lt;br /&gt;
*[http://kwmap.net/ Keyword Map]&lt;br /&gt;
*[http://vue.tufts.edu/ http://vue.tufts.edu/]&lt;br /&gt;
*[http://www.text2mindmap.com/ http://www.text2mindmap.com/]&lt;br /&gt;
*IHMC Cmap Tools: A more robust mind-mapping (concept-mapping) software (free)&lt;br /&gt;
&lt;br /&gt;
==Flickr==&lt;br /&gt;
&lt;br /&gt;
*Hoffman, C. &amp;amp; Polkinghorne, S. (2008). Sparking Flickrs of insight into controlled vocabularies and subject searching. In P. Godwin &amp;amp; J. Parker (Eds.), Information literacy meets library 2.0 (pp. 3-18). London: Facet Publishing.&lt;br /&gt;
'''Summary:'''This Flickr lesson strives to teach students natural language versus controlled vocabularies, database concepts, and organization methods. The librarians at Concordia University implemented a Flickr lesson into their one-shot instruction sessions that they give to classes that come to the library once for a visit. In their version of the lesson, the instructor uploads images to a library Flickr account before the session. Students are given the password to the account (which is immediately changed afterwards) and then instructed to, individually, tag each of the images so that they could be retrieved by others. After a few minutes, the instructor calls a stop to the tagging and they go through the images, looking at the collection of tags that have been assigned by different students. Students discuss each image and the attached tags. The instructor facilitates the discussion about the tags with some questions: “Are the tags accurate? Do they make sense? Do they actually describe the object? Are the tags meaningful? Is the tag understood by everyone, or only the person who tagged it? Are the tags correctly made? Are they properly spelled? Are there observable variations in the spellings? Do the tags make the photos more retrievable?” (Hoffman &amp;amp; Polkinghorne, 2008, p. 120).&lt;br /&gt;
*Bussert, K., Brown, N. E., &amp;amp; Armstrong, A. H. (2008). IL 2.0 at The American University in Cairo: Flickr in the classroom. Internet Reference Services Quarterly, 13(1), 1-13. Retrieved March 4, 2009, from the Haworth Press Online Catalog.&lt;br /&gt;
'''Summary:'''This lesson helped the students understand the concept of databases, organization, and controlled vocabulary, while allowing them to be creative, interactive, and peer-led in a personal, experiential environment. After some experimentation, the librarians at AUC decided to implement the photo-sharing service Flickr into an introductory lesson before the students were shown any of the library’s resources (in a semester long class). The students divided into groups and were instructed to take pictures of their group, upload them to Flickr, and then to create tags and descriptions for them. They were encouraged to consult with their peers (group members) if they were confused or stuck – the librarian played the role of a facilitator, available for consultation, rather than instructor. Secondly, the students were told to explore the Flickr database, performing searches that located their photos in different ways; in the process, they also found some of their classmates photos during their searches which peaked their engagement in the project (Bussert, Brown, and Armstrong, 2008, p. 5-6). &lt;br /&gt;
&lt;br /&gt;
==Wikipedia==&lt;br /&gt;
&lt;br /&gt;
*Deitering, A. (2008). Using Wikipedia to eavesdrop on the scholarly conversation. In P. Godwin &amp;amp; J. Parker (Eds.), Information literacy meets library 2.0 (pp. 3-18). London: Facet Publishing.&lt;br /&gt;
'''Summary:''' An IL lesson designed at Oregon State University works on critical thinking about information sources, evaluation, sources of information, etc – and merges them with the concepts of academic research and knowledge creation to build a lesson that teaches students IL skills that are critical for academic and non-academic life. In 2001, librarians at Oregon State University (OSU) partnered with writing faculty to provide information literacy instruction to every section of WR 121, First Year Composition (FYC) course. This is a course that every undergraduate must take, and the goal is to show students how to research and write in academia. The Wikipedia assignment that was developed for this class, instructed students to find a Wikipedia page about their chosen topic, examine the article’s ‘history’ page (tab), analyze the changes to the article over time by different users, and reflect on how they will use the page in their own argument (paper). As part of another IL assignment, students are required to analyze the ‘discussion’ page (tab) for the Wikipedia article about their chosen topic – people discuss the validity (i.e. neutrality) of articles on this page (Deitering, 2008).&lt;br /&gt;
&lt;br /&gt;
==Blogger==&lt;br /&gt;
&lt;br /&gt;
*Payne, G. (2008). Engage or enrage: the blog as an assessment tool. In P. Godwin &amp;amp; J. Parker (Eds.), Information literacy meets library 2.0 (pp. 3-18). London: Facet Publishing.&lt;br /&gt;
'''Summary:''' An IL assignment designed at the University of Northampton strove to move outside the library and academia to think critically about information. A 13 week “module” (course) on information topics was offered to first-year business students at the University of Northampton. The course was based on lectures and seminars on information topics such as censorship, web usability, information management, search strategies, evaluating information, Web 2.0, and the information society. As part of their assignments, students were asked to use Blogger to write at least ten blogs (approx. 250 words each) over the course of the 13 weeks. The blogs were supposed to reflect, analyze, and evaluate the range, quality, reliability, effectiveness, delivery and organization of information that they encountered in their daily lives. They were given guidance on blog writing style, etiquette, and privacy concerns, but specific topics of the blog posts were deliberately left vague so that students would be free to write about what most mattered to them. For added motivation, the blog assignment was made 50% of the students overall grade for the course (blogs were graded by librarians, rather than the business faculty).  Despite taking a course on IL concepts, the students had a very difficult time blogging in a critical, thoughtful matter about information they came across outside of the classroom. Instead, the students would focus on how they felt about the subject matter or the topic of their information. As students made posts throughout the course, the librarians would give feedback, trying to direct students to evaluate the information using IL skills rather than blogging about how they felt concerning the subject matter, but the librarians reported that this feedback did not make as much difference in the quality of the posts as they would have liked (Payne, 2008).  For more details about lessons learned, see the full article.&lt;br /&gt;
&lt;br /&gt;
==YouTube==&lt;br /&gt;
&lt;br /&gt;
Needless to say, you can make a video of just about anything and post it on YouTube or elsewhere.  &lt;br /&gt;
&lt;br /&gt;
Many of today's students would prefer to watch a video rather than read text: Oblinger &amp;amp; Oblinger (2005) recommend presenting students with an “image-rich environment” rather than text because they are more comfortable with the layout ([http://www.educause.edu/Resources/EducatingtheNetGeneration/IsItAgeorITFirstStepsTowardUnd/6058 &amp;quot;Is It Age or IT&amp;quot;]).&lt;br /&gt;
&lt;br /&gt;
Some libraries are creating YouTube videos to provide library orientations.&lt;br /&gt;
&lt;br /&gt;
There are also many good short videos out there that have taken the place of text tutorials, covering all subjects from plagiarism to creating an annotated bibliography.&lt;br /&gt;
&lt;br /&gt;
*Webb, Paula L. &amp;quot;YouTube and libraries.&amp;quot; College &amp;amp; Research Libraries News 68.6 (2007): 354-355. Library, Information Science &amp;amp; Technology Abstracts(EBSCO).&lt;br /&gt;
&lt;br /&gt;
'''Abstract''': The article presents information on possible uses of &amp;quot;YouTube,&amp;quot; the Internet video distribution website, by libraries. The author notes that use of social software applications could radically change library instruction and training. She describes how to open a YouTube account, in order to get the most benefit from the tool, and how to edit one's &amp;quot;channel information&amp;quot; or library profile. She states that one of the advantages to using YouTube is the ability to upload videos in any format, which YouTube's servers will convert to a standard. She notes regulations for the materials uploaded to the website.&lt;br /&gt;
&lt;br /&gt;
*Breakstone, Elizabeth. &amp;quot;Technology.&amp;quot; Public Services Quarterly 4.1 (2008): 67-72. ERIC (EBSCO). &lt;br /&gt;
&lt;br /&gt;
'''Abstract:''' This column presents an interview with Nick Baker, Reference and Web Services librarian at Williams College. Baker has produced several films for and about the library profession. In 2007, he won an InfoTubey Award for Outstanding Library YouTube Productions for his work. In this interview, Baker shares his ideas and experiences about this creative and interesting new form of library instruction and marketing.&lt;br /&gt;
&lt;br /&gt;
*'''For Source Evaluation / Critical Thinking:'''&lt;br /&gt;
Also, as seen in a presentation at ACRL, one library is showing brief 2-3 videos (usually from a news source, ex: 'Does air pollution affect health in China') as a prompt for a discussion of source evaluation.  Instead of looking at articles, they appeal to visual students, and have them analyze the videos for facts and credibility.  Then fill out a worksheet of facts, define problems, determine info needed, create keywords and then search database.&lt;br /&gt;
&lt;br /&gt;
==Twitter==&lt;br /&gt;
A growing body of literature is exploring ways in which Twitter can be used to foster student engagement and create avenues for informal discussion in instructional settings.&lt;br /&gt;
&lt;br /&gt;
*Junco, R., Heiberger, G., and Loken, E. (2010). The effect of Twitter on college student engagement and grades. ''Journal of Computer Assisted Learning.'' Article first published online 12 Nov 2010. DOI: 10.1111/j.1365-2729.2010.00387.x.&lt;br /&gt;
&lt;br /&gt;
==&amp;quot;Clickers&amp;quot;==&lt;br /&gt;
&lt;br /&gt;
*&amp;quot;Clickers&amp;quot; are a remote personal response system. See this helpful Educause article for an introduction: [http://net.educause.edu/ir/library/pdf/ELI7002.pdf &amp;quot;7 Things You Should Know About Clickers&amp;quot;]&lt;br /&gt;
&lt;br /&gt;
*Dill, Emily. &amp;quot;Do clickers improve library instruction? Lock in your answers now.&amp;quot; Journal of Academic Librarianship 34.6 (2008): 527-529.&lt;br /&gt;
Abstract: This study measured student retention of a lecture/powerpoint library orientation.  One group used clickers to poll students knowledge throughout the presentation (to keep them engaged), while the control group polled students merely by asking them to raise their hands.  Both presentations were identical.  Students were then given an ungraded pop quiz at the end of the session (using pencil and paper) to see if they could answer questions about the presentation they had just witnessed.  Their results showed that the clickers made no difference in this respect -- both groups got approx. half the questions right. However, anecdotally, the librarians did observe that students in the clicker group did seem more engaged in the presentation (even if they didn't retain more).  The conclusion was that clickers may have some value, but in this situation the technology itself didn't increase knowledge retention, which would suggest more needed to be done rather than just adding technology to a lesson.&lt;br /&gt;
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==Ipad==&lt;br /&gt;
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*Foote, Carolyn. &amp;quot;Checking Out the iPad.&amp;quot; MultiMedia &amp;amp; Internet@Schools 17.6 (2010): 17-19. Computer Source (EBSCO).&lt;br /&gt;
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'''Abstract''': The article focuses on a pilot project at Westlake High School in Austin, Texas which investigated whether iPads were helpful in a school and/or library environment. The pilot project is comprised of three ongoing projects, namely the use of the iPad for teachers, the library applications of the iPad for library student focus groups and small-group classroom assignments using the iPad. It relates that teachers have found the iPad as a useful tool for working with students with special needs. It discusses the advantages of the iPad for library research.&lt;br /&gt;
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==E-readers==&lt;br /&gt;
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Here is a nice article from Cnet that talks about the differences in the E-readers, and how to pick the one that is right for you (or your library): [http://news.cnet.com/kindle-vs-nook-vs-ipad-which-e-book-reader-should-you-buy, http://news.cnet.com/kindle-vs-nook-vs-ipad-which-e-book-reader-should-you-buy] &lt;br /&gt;
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===Kindle===&lt;br /&gt;
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===Nook===&lt;br /&gt;
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===Sony===&lt;br /&gt;
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==Powerpoint==&lt;br /&gt;
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'''Pecha Kucha:''' A new way of doing powerpoints - to help relieve the all-to-common &amp;quot;death by powerpoint&amp;quot; syndrome: [http://www.wired.com/techbiz/media/magazine/15-09/st_pechakucha/#, http://www.wired.com/techbiz/media/magazine/15-09/st_pechakucha/#]&lt;br /&gt;
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'''Cephalonian Method:''' A different way to do orientations to the library that involves students to make the class more interactive, less librarian monologue.  &lt;br /&gt;
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==Cell Phones==&lt;br /&gt;
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Anecdoteally, I heard of one librarian that started every library instruction session by having students put his (or the library's) phone number into their cell phone contact list.&lt;br /&gt;
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'''Poll Everywhere:''' This is the same idea as clickers, except, your audience's personal cell phone's take the place of the clickers.  Obviously your audience had to have cell phones, have them on (potential drawbacks), and incur any texting fees applicable to their account.  Poll Everywhere does offer free and subscription accounts. Here is a demo video on the company's website: [http://www.polleverywhere.com/#video, http://www.polleverywhere.com/#video]. Recent ILI-L post (Feb 18. 2011) on Poll Everywhere, got mixed responses on how well it worked (check their archives: [http://lists.ala.org/wws/arc/ili-l, http://lists.ala.org/wws/arc/ili-l].&lt;br /&gt;
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==Classroom Control Systems==&lt;br /&gt;
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[http://wikis.ala.org/acrl/index.php/Classroom_Control_Systems#About_the_Classroom_Control_Systems_Wiki http://wikis.ala.org/acrl/index.php/Classroom_Control_Systems#About_the_Classroom_Control_Systems_Wiki]&lt;br /&gt;
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==Other==&lt;br /&gt;
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'''Glogster:'''  Online software for students to create digital posters for visual presentations.  &amp;quot;A collaborative online learning platform for teachers and students to express their creativity, knowledge, ideas and skills in the classroom.&amp;quot;  For free version, use:  [http://www.glogster.com/ http://www.glogster.com/]&lt;br /&gt;
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'''Simple Booklet:'''  Tool for combining brainstorming &amp;amp; early research objects (images, text, audio or video files, links) into an e-journal log.  &amp;quot;Simple Booklet is a free service offering online multimedia booklet creation and publishing. To create a book using Simple Booklet just sign-up for a free account and click create. Select the layout template that suits your needs. To add content click anywhere on the blank canvas and a menu of options will appear. You can add text, images, audio files, videos, and links to each page of your booklet.&amp;quot;&lt;br /&gt;
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'''WetPaint Wiki:'''  Wiki software (free)&lt;br /&gt;
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'''WIKI Spaces:'''  Wiki software (free)&lt;br /&gt;
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'''Wallwisher''' Free, collaborative whiteboard&lt;br /&gt;
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'''Prezi''' 3d canvas, presentation tool&lt;/div&gt;</summary>
		<author><name>Kat</name></author>	</entry>

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